Thomas Shey
Legend
As someone who only occasionally reads comics, I don't really know anything about either version. And yet they keep showing up in animation and live action! Either make them interesting or use a different character already!!
The problem is, to a fair number of people, the Hawks are fairly iconic. They've got a distinct visual look, and Hawkman was one of the earliest incarnation of the JLA along with the likes of Flash and Green Lantern.
What? To make the other super-suits look sensible in comparison?
Not everyone is put off by odd costuming; with supers some people expect it.