Iosue
Legend
Kickstarter is a fine thing. But it is not a sure-thing, silver-bullet for game publishers. We don't know exact numbers, but the anecdote is that a really successful game product sells 10,000 units. Unless it is WotC, and then is sells 100,000 to a million units.
Exactly. At Ryan Dancey's panel at last year's PAX East, Luke Crane noted that one of his games (Torchbearer, I think?) sold 5,000 units, and this was considered a great success. Evil Hat's numbers indicate that the whole of its FATE line has sold a little less than 100,000 units lifetime, that's from one of the industry's top successes behind D&D and Pathfinder.
Kickstarter (and similar services) are great for small RPG publishers because it removes much of the risk and uncertainty that has historically gone along with being an RPG publisher that doesn't publish D&D. They can accurately gauge interest in a product. They get a hefty chunk of a product's revenue up front. They can match production to interest, indeed to pre-orders, so that unless something goes wrong on the production side, at the worst they break even. But for all that, they are still small publishers, and the revenue they can get from doing a project with D&D -- and note that these jobs are not just any run of the mill adventure, but rather major tentpole adventures, timed not to compete with any other WotC D&D offering -- is generally going to be more lucrative than most, if not all, other products they put out.