What suvey, measure, or stat? Do any of you have sales figures from both companies to compare?
The evidence right now is that D&D 5th edition doing good but we don't know how good compared to Paizo. One relies on Amazon while the other their own website.
Assumption isn't fact.
*shrugs*
ICV2 checks with distributors and retail channel shops. It has something like 75% participation from the LGS marketplace. They're getting raw sales numbers, collating them, and ranking the results.
They don't release the total results... just the analysis from them.
They do this 3-4 times a year, every year, for the last decade on.
Amazon's source numbers are also concealed, but the rankings (the results) aren't. Week of release, D&D 5E PH hit the number one slot on their games and toys ranking, and the number 3 slot on
overall sales via Amazon. Pathfinder had previously hit and held #1 in the G&T list, without hitting the top 10 on the overall sales... which implies a rather large difference.
And then, there's the corporate sales reports. Paizo doesn't release theirs, as they're not publicly traded; wizards does, and 5E was HUGE. Freaking astonishingly big. Numbers that imply an initial print run in the high 5-digit range, and note that it went to reprint within the quarter.
We have enough measures to know that D&D is stomping pathfinder in the market performance. In part, by not marketing to the same segment.
And that's without the subsidiary licensing - D&D has a huge external contract revenue stream for the videogames. Stupidly huge numbers. Pathfinder, less so... their licensee doesn't seem to have released it yet.