Bagpuss said:
Then what's the point in even selling them? They could drop the price to 50% and it still wouldn't be decent competition with print products. Most gamers I know prefer to own a book of anything they are likely to use even if they have a PDF copy, plus the majority of gamers don't use PDF products at all. So electronic versions aren't really in direct competion anyway.
I understand and agree with that. Obviously, I am not in charge at FFG, though.
Some of the publishers who have chosen to distribute their products at near full price have expressed they only do so to make them available to those who do not have access to the print products. So you (and I) aren't the target audience.
For some of us who like having both, or aren't pulled in at full price but can be tempted to take a looksie at a product at a reduced price and eventually buy the print product if we like it, this pricing model obviously doesn't work. Those publishers who have chosen to price their products in this way either aren't aware of those with this buying pattern or are unconvinced that it will be profitable for them, or are convinced they will cultivate ill will with brick and mortar stores out of proportion with any gains they will make through this path.
I would like to think that ignoring my particular buying patterns in their buying decisions would be the unwise thing to do, but alas, I do not know that it is. FFG may be perfectly right that pricing their products too low would cheese off FLGS's too much to be worth the risk.
However, one fellow who apparently does research into this sort of market factor for a living (Steve Conan Trustam) who also has some involvement in the game industry has suggested that considering the prices that exist on DTRPG, it is apparent that little or no market research was done. Judging from statements by folks at FFG and NG, and Steve Weick, it appears that each participant was allowed to set their own prices as they saw fit.
Really, there is no point in stomping ones feet about it. Put your money where your mouth is. Buy -- or don't buy -- as you feel is appropriate. The market will take care of the rest.