Last year, about this time, a larger RPG publisher was inquiring about the possibility of releasing a boxed set that might include a GM screen, a 96 page, soft bound handbook, some dice, some cardboard, punch out tokens for minis, and a single 24 x 36 inch, full color, folded map - for a total production of around 20,000 boxes. Although the price per unit came out to about $7, that was with a $30K+ investment.... The project hasn't come to fruition, but I figure the quote I provided, though very competitive, was inordinately high in cost.