Truth Seeker
Adventurer
That certainly is a mess, but I'm not sure where you get the idea that they can't use characters (such as Lore) from before 2009 in Picard (if that was even what you were saying back there)... because they obviously ARE using characters from before 2009. Like, all of them, except for the ones they're making up.
I must not be entirely following you. (Such is the nature of internet communication).
I may have mention it before, but I will repeat it again...the Star Trek license granted to BR, is the variant 25% license for the 2009 film, later for TV STD show, the same premise is shown in the look and visuals and history description.
As of December 7, 2019---the CBS and Paramount IPs use of Star Trek is now under one window again. Meanwhile Kurtzman has a 5 year contract should be one to two years left on it
BR/SH is strictly a third party using the visage of Trek, with certain limitations...the Kelvin timeline films shows this, the STD tv series, STP also shows this.
STP is maybe, the closest on showing the Prime Trek related visuals and story connections, but the variant rule Not spoken out in the open anymore, as CBS has silenced that table talk is still in place.
All previous makes of the DATA line, including the 'mother' of DATA are before the 2009 film of JJA release. If they do use them if so, the mention or use of Lore or the mother in the current show. the use of them has to be paid for.
There is no freebies on the IP license, this is strictly a business atmosphere. Merchandising as limited as it is, is not garnishing the extra revenue as they want. As example of the lack of visuals, the Las Vegas ST convention last year showed more folks cosplayers in the past series--NG, TOS series & movies, and maybe a few STD ones. That is a telltale sign on folks not taking well to the new incarnations. STD sour heavily that experience.
Everything is relative and connected to make the show more relevant in the people's eyes, and yes...there is talk that STP is a grade better than STD, but all of it, comes from the same company. Could the current series do better in someone's hands? Only time can tell on that one...