Exactly. This is exactly my point. Hasbro is very risk averse (as a publicly traded company, it should be). "Risk Averse" = "Conservative". As such, there is no incentive for them to make an original setting.
What I'm hearing mostly on this thread is that folks don't seem to care the source of new settings. I guess I can align with that. As long as they are quality.
But I don't think anyone is arguing that the settings WotC has published so far have been Low Risk (from a business standpoint)? Ie, that they are super conservative in a business sense.
That and make a whole bunch of new settings didn't lead to financial success during 2e.
For every Dark Sun that was a financial success, there's a Planescape that was popular but didn't sell (at time time). Or a Red Steel. Or a Council of Wyrms.
Furthermore, even if the new setting is super well-received and equal in popularity to Eberron or Dark Sun... they might as well have published Eberron or Dark Sun. They're not any better off. And that's the best case scenario.
It's
High Risk and
Average Reward.
The MtG settings work because they're being written by someone on the MtG team who was on the D&D team. So it's not taking D&D RPG team resources for much of it. And are cheaply made, since they can use recycled art.
At this point, I would take a new setting that isn't also designed to be a commercial for something else.
Like, anything.
And
Explorer's Guide to Wildemount doesn't count because it's tangentially related to someone's homegame that also airs as a streaming show?
That doesn't affect the quality of the product. And there's large stretches of the setting the show never touched on.
But, okay then... how about:
Esper Genesis
Talislanta: The Savage Land
Arcanis
Amethyst
Scarred Lands
Primeval Thule
Midgard
I mean... it's not like the WotC team has magic powers that make their writing better than other people's words. And the big part of campaign settings is the lore and the world, so even the crunch and mechanics is less important.
Heck, it doesn't even need to be for 5e since lore is mechanic neutral. You could easily use
Golarion, and take advantage of the second most supported and detail rich fantasy world in gaming.