Ruin Explorer
Legend
They didn't go from great to selling the company overnight.
They went bankrupt in '97 but were in a bad way during '95 and '96 as well.
Lots of companies file for bankruptcy and recover slowly. TSR filed and was immediately sold. They were in such a bad way recovery wasn't possible.
They famously wasted money on bad games. Like the Buck Rogers RPG and Dragon Dice.
Ryan Dancey on the Acquisition of TSR
www.insaneangel.com
I'm aware of all the history, thanks.
Buck Rogers literally cannot have cost them that much money, because there was very little actual publishing effort expended on it, and for all the "it sold poorly" I've read, which I'm sure is true, I've never seen "and yet they printed zillions of copies". In the paucity of copies suggests they knew it would sell poorly and didn't print that many. It's fair to point it out as a pointless and quixotic pursuit, but I'm not seeing it as a major part of the problem - rather a symptom.