D&D Movie/TV D&D Movie Hit or Flop?


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The top grossing movie of the year, Super Mario, made around $75 million during their higher priced "Premium" VOD period (looking at the current pricing it's still in their premium period). I'm guessing that's toward the high end of any films released so far this year given it's the top grossing movie at the box office.
For a movie that made over 1.3 billion worldwide, that is what, 6% of the box office? Not exactly stellar numbers for those that say HAT will make its money back that way. Sounds like there is no way it will. Add maybe 20% to the box office for that, the rest still has to come from elsewhere then
 
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For a movie that made over 1.3 billion worldwide, that is what, 6% of the box office? Not exactly stellar numbers for those that say HAT will make its money back that way. Sounds like there is no way it will. Add maybe 20% to the box office for that, the rest dtill has to come from elsewhere then
Some of the differences for Mario are that it was a family movie (4+ tickets per visit as opposed to a single purchase) and that it sold at premium theaters much better than D&D.

One of the few things that the industry called disappointing about Honor Among Thieves was the lack of 3D, 4D, etc spending by its audience. It had one of the lowest rates of IMAX viewing for a major release (3000+ theaters).

Those factors won't hurt it at home
 

For a movie that made over 1.3 billion worldwide, that is what, 6% of the box office? Not exactly stellar numbers for those that say HAT will make its money back that way. Sounds like there is no way it will. Add maybe 20% to the box office for that, the rest dtill has to come from elsewhere then

During the pandemic I think WW 2 got 40-60 million VoD captive audience.

The bavk end doesn't really matter when it comes to box office performance along with merch etc.

It will matter for the bean counters. VoD won't fill that hole and since the studio and streamer are one in the same.....
 


Some of the differences for Mario are that it was a family movie (4+ tickets per visit as opposed to a single purchase) and that it sold at premium theaters much better than D&D.
that is why I gave HAT three times that percentage, just to be safe.

Not sure why you would not consider HAT a family movie, for older kids than Mario, but still for families
 

Some of the differences for Mario are that it was a family movie (4+ tickets per visit as opposed to a single purchase) and that it sold at premium theaters much better than D&D.

One of the few things that the industry called disappointing about Honor Among Thieves was the lack of 3D, 4D, etc spending by its audience. It had one of the lowest rates of IMAX viewing for a major release (3000+ theaters).

Those factors won't hurt it at home

Yeah I imagine that the Super Mario movie took up all the premium/higher priced screens from Honor Among Thieves after it's first weekend and kept them to itself given how well Mario did, which really hurt HAT box office take.
 

that is why I gave HAT three times that percentage, just to be safe.

Not sure why you would not consider HAT a family movie, for older kids than Mario, but still for families
It was definitely targeting teens rather than kids and tweens.

If they'd pushed the Save His Daughter aspect I would say they were pushing it as a bring the whole family, but marketing definitely didn't suggest bringing the whole family.
 


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