Ok, you like the message -- you support the normalization of queerness. How do you think that normalization is achieved, if not through "politicizing?" People have to make conscious efforts to add those minority characters, otherwise they will remain in the taboo section.
People change social norms through the battle of ideas:
I show you my data. You show me your data. I give you my analysis. You give me yours. We both walk away knowing more about both sides. It might even turn out we agree or can reach a compromise.