So this implies that counter to the speculation in this thread that Transformers is NOT a 500m brand at this time except when a movie is out. The studio series toy line is not film dependent because it exists independent of a particular movie so it wouldn’t count towards revenue generated in a given year from a film release. The last film, Bumblebee, didn’t break 500 million on its own but was much smaller in budget than the first five. That was about 4 years ago. That was a much lower amount than the heyday of 500m years of the first two films. Maybe Rise of the Beasts will be a massive hit? I’m not seeing it doing well but could be. The movie does have a toyline that looks pretty cool.