OK I keep hearing all this stuff about short PDFs and I though I would give out some interesting info on how I do mine and what is my budget for these projects.
All our short PDFs have a budget between $20 to $40 for writing and $20 for art work. The average length for one of our small PDFs is 2,000 words. There are more than enough people who will work for that rate. I find it easier to find someone who will work for that rate over some one who writes 35,000 word sourcebook. Now here is the big one that is going to get al lot US artist mad. I usually use international artist. Here is a list of the best spots to get artist from Canada and over seas:
[B]http://www.glasshousegraphics.com[/B] - The artist Bong Dazo (Who just finished work on the Spycraft CCG) charged me $100 for an 11 x 17 B&W and inked cover for and up coming "bookshelf" book. I got a local guy here in South Florida to do the digital coloring for $60.
http://www.penciljack.com/forum/ - This is a new one and I am still checking it out but it looks to be a goldmine of good inexpensive artist.
[B]http://www.digitalwebbing.com[/B] - another great place to get artists from around the world. Most the guys I get from there are from South America and have no problem working for $20.
So if you figure my average PDF cost me $50 (and I, like Phil, do all my own layout and save money on that end). Here is the price breakdown of I will sell for:
D20 Fantasy Classes: $.99 to $1.35
D20 Fantasy Feats or Equipment: $1.05 to $1.85
D20 Modern Classes: $1.35
D20 Modern Source PDFs: $1.35
M&M Superlink Classes: $1.85
M&M Superlink Source PDFs: $2.25 to $8.00
They don't cost much to make and they don't take much to break even. It is a great what to get regular positive cash flow (
My big economic words for the day) and if the sales every really begin to start dropping off, collect them in one large PDF. Now go out there and turn your gaming HOBBY into a gaming BUSINESS. Who wouldn't want to do this as their regular 9 to 5 job?
Hell I am trying to become PHIL REED!!!! 
