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It's a set of colors on a product. You know, the kind of thing you'd primitively describe as "the colors."
Yarn, especially hand-dyed yard, frequently has a number of colors evident in it, and expressing that as a colorway with a name (such as the one my wife used for a scarf she knitted for me, "Bourbon Barrel") is likely to be more succinct and clearer to the end-user than "brown and tan and black with specks of blue." So, no, it's not a stupid word, nor is it a stupid concept.
 

It's a set of colors on a product. You know, the kind of thing you'd primitively describe as "the colors."
Episode 5 Reaction GIF by The Office
 

Yarn, especially hand-dyed yard, frequently has a number of colors evident in it, and expressing that as a colorway with a name (such as the one my wife used for a scarf she knitted for me, "Bourbon Barrel") is likely to be more succinct and clearer to the end-user than "brown and tan and black with specks of blue." So, no, it's not a stupid word, nor is it a stupid concept.

Fair, but you'd still just use the brand name ("Bourbon Barrel"). Colorway isn't adding anything.

The names of colors are essentially arbitrary, as I always say when looking at 3,492,854 varieties of white/off-white paint.

I appreciate your comment, but I will continue to be disdainful of a term that simply seems to be "Colors on a product."


ETA- then again, my emotions run the gamut of the full spectrum ... all the way from disdainful to antipathy to burning hatred, so it's not that bad.
 


Yarn, especially hand-dyed yard, frequently has a number of colors evident in it, and expressing that as a colorway with a name (such as the one my wife used for a scarf she knitted for me, "Bourbon Barrel") is likely to be more succinct and clearer to the end-user than "brown and tan and black with specks of blue." So, no, it's not a stupid word, nor is it a stupid concept.
Is the new Apple Watch covered in yarn?
 

Fair, but you'd still just use the brand name ("Bourbon Barrel"). Colorway isn't adding anything.

The names of colors are essentially arbitrary, as I always say when looking at 3,492,854 varieties of white/off-white paint.

I appreciate your comment, but I will continue to be disdainful of a term that simply seems to be "Colors on a product."


ETA- then again, my emotions run the gamut of the full spectrum ... all the way from disdainful to antipathy to burning hatred, so it's not that bad.
The brand name is usually who made--or at least dyed--the yarn; of course they need a way to differentiate the various sets of colors they have available. Colorway seems useful in context--and it's been in use at least since 1941, so it seems like an established usage.
 


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