Totally agree, this is the most commercially successful version of D&D ever and thus the most commercially ttrpg ever, this has been part of the model that created it. They are sticking with it, so they have some reason to believe that it is important to the success of D&D.It’s not about panic mode. This is how the Unearthed Arcana playtest process has worked since all the way back in the D&D Next days. It’s not a secret - WotC has openly and repeatedly said this is how it works, but for some reason people keep being surprised when WotC does exactly what they keep saying they’ll do, and keep doing.
It’s very simple: if the general response is “unsatisfied,” they don’t consider the idea good enough at base to be worth iterating on to bring it up to “satisfied.” On the other hand, if the general response is “satisfied,” they consider it a worthwhile idea, and are willing to do some iteration to try to bring it up to “very satisfied.”
We can certainly argue about whether or not that’s a good policy, but they’ve been very consistent in it for the past decade. Whether you think it’s a good policy or not, it should at least be clear that the most effective way to engage in the playtest process is to vote “very satisfied” if you want to see something preserved as-presented, vote “satisfied” and give feedback if you want to see something iterated on, and vote “very dissatisfied” if you want to see something abandoned entirely. “Dissatisfied” is mostly an ineffective response for achieving any specific goals; it moves the needle towards the thing being scrapped, but not as much as “very dissatisfied” does. I guess maybe pick that option for things you don’t really want, but could live with if they make it in?
Claims about the validity or otherwise of the surveys, as a marketing tool does not take into account the other resources that WoTC have available to them and how this data and the question in the surveys are informed by other data available to WoTC because we do not know what that data is saying.
This model is extremely unlikely to change unless on of the 5e derived D&Ds become a serious competitor along the lines of Pathfinder 1e vs 4e.