Yes, and very very dumb so far. It doesn't help that most of the major decision-makers are thinking in very 20th-century ways. I imagine it'll get disrupted in some significant way within a decade by yet another different model of content aggregation or delivery for TV/movies, because the current "try to recreate a nightmare mode version of cable TV" direction is not going to be something customers are keen on, and younger customers (even people my age) do not "need" TV like we did 20 years ago. If I stopped all my streaming services and just listened to podcasts, watched Youtube, played videogames and TTRPGs and so on, I think I'd probably be okay. If they really try and modify service so I essentially "have to" pay a lot of subscriptions year-round to watch what I want, I know I'll be finding out, and I suspect someone who is 30 now wouldn't even blink at doing that.