It was particularly hard for me because these are people who I've played with for 20+ years; one of them is one of the first players I ever had in a game 48 years ago when I was 18 and he was 16). I like all of them, but we've never had any activities in common other than gaming (we have interests in common, but that's not the same thing) so we're unlikely to have much contact now that we're not gaming.
This meant I kept trying (as one the players put it--because they've been, as a group, very understanding) to roll that rock up hill because I got some value out of it and wanted to keep interacting with them, but at some point you have to wake up.