TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look...

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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Dausuul

Legend
If they still own the logos that TSR3 is using, they'll need to step in to defend their ownership of them (and Star Frontiers if they have any interest in keeping that IP). But, it's a big company and this all blew up over the weekend. I expect IF they do anything, it will be a few days yet before we hear anything about it.
I don't believe they actually need to do this. (Caveat: I am not a lawyer and everything that follows is based on an interested layman's understanding of IP law. If an actual lawyer weighs in and contradicts me, you should assume they are right and I am wrong. The American Bar Association has not approved Internet randos as a source of legal advice.) Trademarks can be lost by failing to defend them, but copyright cannot, and it's copyright that applies to the logos. Wizards can file suit when and if they wish. And as far as I know, TSR(3) has not actually tried to sell a product named Star Frontiers yet, so that trademark doesn't need defending until they do.

I can't imagine Wizards would stand by and allow TSR(3) to profit off their IP, but they may be taking their time and waiting to see if TSR(3) implodes on its own before they step in.
 
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Riley

Legend
Supporter
I’ve backed about 100 game KS’s. Almost every one of them has delivered something close to what was promised…. eventually. Ernie’s Marmoreal Tomb was the most spectacular failure of any I’ve backed- I mean, that last post of his on that KS was really something.

I’m still astounded that Troll Lord came along to pick up the pieces, and are (seemingly) turning it into a completed product.
 
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Steampunkette

Rules Tinkerer and Freelance Writer
Supporter
Is this parody?
It's really not...
nope.

And that's a really well done table for MYFAROG, you should try to find the rules for Swimming, now that's a work of art.
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It's so much worse than parody. That's just the -game- itself. Not the setting which is absolutely racist, sexist, homophobic drivel...

TSR3 Follows this guy. Enough reason, there, to run away.

 

I wonder if anyone over in TSR (3) land did an actual business analysis of the potential market they alienating and the potential market they seem to be trying to attract. I am by no means a businessman, but everything I have seen says that reactionary OSR may talk a big game in saying they will support [game X] but once the product is available, the numbers don't actually bear out anything beyond a niche product.

My take is that the new TSR has conflated two business models.

The first is a model essentially "white labeling". They find game products near completion, slap the TSR logo on it, and get it out. This is a legitimate business model when executed properly, and the TSR brand could add a lot of value to a lot of indie games.

The second is the "1000 Fan" model. They wanted to go deep into the OSR market and get a group of hardcore fans that were like-minded. Some of the comments you'll find online proves these people exist, it's just a question of if you can get 1000+ of them to spend money.

Unfortunately, as you point out, I don't think these two models work well together. The purpose of while labeling is that they would rely on the wide reach of the TSR name to gain interest and build a large customer base. The 1000 Fan model is built around providing a unique/exclusive product.
 

Azzy

ᚳᚣᚾᛖᚹᚢᛚᚠ

Staffan

Legend
WotC and Hasbro lawyers, for ethical necessity, must exercise their property rights over the trademark TSR to prevent future damage to the D&D game.
I am not a lawyer, but I think any chance Wizards has of defending the trademark TSR went out the window when they allowed TSR(2) to use it for a number of years. Using the various TSR logos, and/or trying to sell a Star Frontiers game, would be a different issue though.
 

Yaarel

He Mage
I was bullied relentlessly. When the school systems decided to start suspending anyone who was involved in a fight whether or not they threw a punch or not My father taught me to start fighting back because I was going to be suspended anyway.
Wow.

Your dad kinda personifies the definition of "shrewed".

Hopefully, with school systems becoming more aware of the crime of bullying, and the traumatic stress that can inflict, there will be more constructive ways to deal with the crime of bullying.
 



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