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TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look...

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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?

Their whole marketing strategy was stirring up controversy, not selling products. And in that I guess they were successful
Well yah know, some of us did try (figuratively) to take the guns out of their hands before they raised them to their heads, so in that, at least, there was smidgen of mercy the OP requested. You can't stop people from self destructing if they don't believe you when you tell that they're self destructing.
 

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Ancalagon

Dusty Dragon
The thing is, it's possible to be complicit in bigotry without even knowing you're doing so. I posted this story once before- when I was in 7th grade, so like 11 years old, I had one of the Truly Tasteless Jokes books- these were books of jokes that were, well, truly tasteless. There were a bunch of racist jokes and I didn't get a lot of them or really even realize they were racist.

But that didn't stop me from taking one of those jokes to school and telling it, trying to puzzle out what made it funny (I didn't get it).

What made it "funny", I realized years later, was that it completely dehumanized Black people. A joke I told several times in a (almost entirely white) school, and didn't get the implications of, didn't see how awful it was. Years later I flashed back to that day and realized- Holy Smokes, that was racist AF!

I had never thought of myself as racist; I have always consciously believed that your color (or faith or gender or...) doesn't matter much, it's who you are on the inside that matters.

But I told that joke, a horrible, dehumanizing, racist joke, not realizing that it was wrong, not perceiving how it made Blacks into some kind of subhuman egg-laying monster, and it took years for me to look at that moment again with adult eyes and see that I'd contributed to racist attitudes.

So yeah. My point is, you could fully support interracial marriage and still be complicit in racist thinking or behavior, and there are so many places that it runs through our culture that it takes real effort to avoid it. I'm not making excuses for anyone; I'm pointing out that it's really easy for even people who see themselves as allies to say or do things that are racist. It's what you do afterward and how you move forward that counts.
I used a term for "cheated" that was very racist with no idea what I was doing until I was a young adult. I've told people in their 40s/50s not use the word and their faces paled as they suddenly understood what they were saying.

When people protest loudly that "I'm not racist", my internal reply is always "... are you sure? how could you not be racist?" This poison is all around us, and we are blind to a lot of it. We pick it up without wanting to. This is not an excuse, a permission to do/say racist things. Rather, it is a call to stay humble, to keep our eyes open, and strive to make this society less racist, in the hope that one day it's finally behind us. I don't think I will see it in my lifetime, but I am hopeful that we can make significant improvements.
 





darjr

I crit!
Panic. Wonder if they finally hired a lawyer? Also isn’t deleting a Twitter account a good way for someone else to just recreate it? Didn’t that happen to others?
 


I'm baffled by the "delete the twitters!" so quickly after picking a fight with WotC... it makes no sense. What was their intention?!
Maybe it's kinda like a Rorschach test marketing. Provide a stimulus, gauge the reaction by hits on their site and media platforms. If it remains flat or goes negative, they unplug, and try another Card?? Makes about as much sense as everything else they've been doing. I'm waiting for them to rebrand as the Mind Wizards and push an up to date set of Psionic rules....
 

Whizbang Dustyboots

Gnometown Hero
Panic. Wonder if they finally hired a lawyer? Also isn’t deleting a Twitter account a good way for someone else to just recreate it? Didn’t that happen to others?
I think there are some automated protections in place to prevent someone from immediately swooping up and stealing an account name, but that may just be for the dreaded blue checkmark folks.
 

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