Ah yes - the ubiquitous 'Industry Puff Piece".
Here's a really good example how they work:
5 Reasons Dungeons & Dragons’ Box Office Is So Big (& Crushed The Original)
It didn't take much to beat the original.
screenrant.com
By the second paragraph it is already parroting the party line about how the D&D movie met 'projections', so that means it's "doing well..."
In virtually every positive article they cite the opening weekend returns, compare them to the 'projections', and then pronounce "success" because projections were met.
And most articles leave it at that.
But even this puff piece acknowledges reality, even though it buries it at the end of the article:
So you can see how the author talks about how the movie "performed so well" by citing its opening
Projections at the beginning of the article, yet is still forced to acknowledge the reality that D&D will have a hard time breaking even towards the end because doing well in comparison to opening projections, vs. actually having to recoup one's costs, are two very different things!
The articles then goes on to engage in some spectacular doublespeak right at the end:
You catch that too?
I stand in awe in the presence of such euphemistic artistry.