bedir than
Hero
Google search for D&D (the game) peaked the week the movie released, but its drop was still a higher level than any other point in 2023 prior to the movie and a summer spike in 2022. It is now about to hit the April week 1 spike and may even surpass when full data gets in.If Hasbro's $75M investment was about strengthening the brand, it appears to be paying off.
tldr - this chart basically shows that the movie increased search results by about double from prior to the first trailer.