Mistwell
Crusty Old Meatwad
I figure Hasbro will continue to producesomething called Dungeons & Dragons whether or not it makes money for the same reason Marvel & DC continue to print comic books even though those lose money. They are good license curators for things that make money in other mediums.
But now I'm going to walk it back...maybe not. Spider-Man is Spider-Man, and if you want to use him, or a similarly spider themed superhero in your movie, you have to pay Marvel some money to do so. But by contrast, all the really cool things about D&D? Dragons, sword fights, magic spells, dungeons, battles, fantasy creatures...D&D doesn't own those things. I can make a movie where two plucky heroes team up with an elf and a dwarf that they meet in a tavern, trek through the haunted woods, and delve in to the Dungeon of Despair to fight a Necromancer and a dragon, and not pay Hasbro/WOTC one thin dime.
That's the problem they have now. There is a market for fantasy, but nobody really cares whether it's branded "D&D fantasy". Not even tabletop roleplayers, looking at the number of people happy to play a version of D&D called "Pathfinder".
There are lots of unique characters, monsters, and stories in the D&D empire. They just need to work on reinforcing those images, and it can be quite powerful as an intellectual property generator.
Iron Man was not a household name before the movie, but it had enough of a hook to be able to sell it. Dr. Strange is going to be a movie soon...it will likely succeed, though few outside comics fans know who he is. Spider-Man and X-Men, their two most well-known properties, are not even their properties for movies and a host of other things. But Marvel's made it work even without them.
You just need to start it on a core of solid ideas and the rest can become quite profitable.
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