"Winning," whatever that means in context, isn't worth it if you have to lie to get there.
Don't lie. Don't spread the lies of others. Call out the lies of your own "side." If you yourself are wrong, admit it and ask for forgiveness.
When someone genuinely apologizes, including the face of a corporation, accept it and move forward. That's better for both them and you, psychologically, and everyone else too.
Only you can control you, so do the right thing and set a good example to others by being truthful and waiting on the facts before jumping to conclusions when controversy arises. The likes, clicks, and shares are not worth tarnishing yourself with lies.