Revenge of the Sith a flop?

[Umbran]

This leads me to believe that regardless of income, some advertizing agency somewhere has been given the mandate to get folks into this movie, and to use an approach which will specifically target folks who aren't seeing it for one reason or another.

Well, either not targetting at all, or targetting those who haven't seen it, is the usual approach. Targettign folks who have already seen the thing is rare indeed.

 

[Brother Shatterstone]

I call BS.

You rang, sir?

 

[Ankh-Morpork Guard]

You rang, sir?

Took you long enough.

 

[Staffan]

One thing that really struck me about the comercials for RotS, was how bad they were. In fact I'd say they were some of the worst comercials I'd ever seen especially for a movie. They seemed to me like they'd handed the job to some second year art college student. They were very crude and amaturistic. Anyone else get that impression from them?

Not me.

Especially not the subtitled version of the RotS trailer. "Level 50 senator LFG," indeed.

 

[Brother Shatterstone]

Took you long enough.

I'm sorry sir. I will aim to do better in the future.

 

[takyris]

The article is obviously using hyperbole. It's not a flop in the sense that it's losing money. I, who was disappointed with the movie, have no problem saying that the movie is making good money.

But I think it could well be a flop by the standards of "Will make more money than Ep1", which it has not done. It's going to make everyone money, certainly, but it's not going to beat Titanic, it's not going to beat Ep1, and it's not going to break the big box office slump that the entertainment rags keep complaining about.

By the lore of the first geeks, it was supposed to be the fantastic conclusion to a fantastic series that made a massive ton of money, more than any Star Wars movie had ever made, and won that Academy award for Best Picture that Annie Hall so unrighteously stole from "A New Hope" decades before. That's what it was supposed to be, and while others here on this board may feel that it was certainly that way for them, the box office has spoken differently.

That's not even wholly a judgment of RotS, although the critical "enh" I saw in most places (usually around a B- or 2-star level in most non-geek movie areas) certainly didn't help. An old author whose name I forget said something that I'll badly paraphrase with "The beginning of my book sells my book. The end of that book sells my NEXT book."

TPM and AotC hamstrung RotS, both by hurting the number of people who could have come and by lowering the overall enthusiasm such that people who did come weren't all jazzed and starry eyed and didn't overlook the flaws as readily and weren't willing to see it multiple times. (Yeah, I know that people here did. I get that. I know. Really. I'm speaking generally.) So you have a movie that did very respectably well, but isn't going to shatter the records.

And it really really really could have, with a stronger script, better fight choreography, and two lead-in movies that were, if not wonderful, at least not disincentives.

It didn't do as well as it could have, should have, would have. Which makes it, if you apply that standard, a flop.

 

[drothgery]

But I think it could well be a flop by the standards of "Will make more money than Ep1", which it has not done. It's going to make everyone money, certainly, but it's not going to beat Titanic, it's not going to beat Ep1, and it's not going to break the big box office slump that the entertainment rags keep complaining about.

Of course, I've seen more movies this summer than I have in a long time, but four (Revenge of the Sith, Batman Begins, Mr. & Mrs. Smith, and Fantasitc 4) is a lot of movies in a summer for me.

 

[Queen_Dopplepopolis]

Sort of off-topic, but sort of not... I read a really good article the other day on CNN about how the whole "box office slump" is very inacurate - especially when you're comparing numbers to last year.

Passion of the Christ pulled in insane dollars for weeks upon weeks upon weeks... and then did it all again over Easter. The film pulled people to the movies that generally wouldn't have gone, and made a crap-ton of money... *shrug*

~~~

I'd tend to agree with the majority of folks here - RotS was, by no means, a flop. Herbie Fully Loaded on the other hand... lowest grossing film ever to be released in over 3500 theatres. Wow. That's bad.

 

[Mark Chance]

Herbie Fully Loaded on the other hand... lowest grossing film ever to be released in over 3500 theatres. Wow. That's bad.

And yet the script and acting where almost on par with RotS.

 

[Darth K'Trava]

Originally Posted by Ankh-Morpork Guard
I call BS.

You rang, sir?

Took you long enough.

ROFLMAO