[Yeah, that's a difficult one -- talking about "Entitlement" without touching politics. Ouch!]
Philosophically, do "rights" inhere within people? Or are "rights," instead, merely bequeathed upon people through social action, with the comcomitant result that they can be as easily revoked through later action? In my estimation, that's part of the issue.
Frankly, I would change the question this way:
"Entitlement" isn't the real issue! Rather, that's simply the latest buzzword that is (now being) used to refer to an age-old human problem, specifically the quantity of duty that is due to our friends and our associates.
(It's something that people have always worried about.)
I'm inclined to think that Rights (like the Bill of Rights) are something that society bequeathes to itself as some minimum standard.
It's not like Gravity is a Right. Gravity is enforced by reality. I can't suspend your right to fall down off a cliff and make you levitate.
If we ignore your Rights, we are abusing your rights. I'd say that defines treatment and abilities you are Entitled to (ex: free speech).
Your second statement probably nails my problem with the word "Entitlement" It's become a buzzword to further a political cause. When I hear it outside of that, I hear political undertones. It bugs me.
It would be nice if we could all avoid using it, and maybe use a variety of words again. Maybe words that more tactfully get to the point, rather than boxing it up in a one-size-fits all catch-phrase.