I wonder if the damage is already done. Seeing the large number of fans dropping them on their own site, cancelling subscriptions, etc., can't be a good thing. It's not like we're talking about customers like me (who just gets the big rulebooks and the occasional adventure).
Changing direction with PF2 cost them some fans. This might be the death knell.
While I haven't been a regular Paizo customer since a loooong time ago, around the time of the release of PF 1st ed, it's always looked to me from the outside that Paizo could be particularly vulnerable to this sort of thing.
The produce very high volumes of material - all the AP releases which are a massive amount of content, plus multiple sourcebooks etc per year. On a pure pages-per-year metric, their output dwarfs WotC, and almost anyone else i can immediately think of. And with the PF1->2 transition, and the fact that 5e seems to have brought people back to D&D who were not 4e fans, it seems to me that their customer base is probably not expanding at a huge rate.
What they do, however, is though subscriptions and a high release tempo, and their extremely loyal customer base, earn a lot of money per customer. The 'whale' strategy, as well-known from the video gaming industry. However, that does make them much more vulnerable than someone like WotC. WotC sells a small number of books to a vast number of people. If they alienate customers, they lose the small number of purchases those customers would make, and they probably go ahead without further ado. If Paizo, with its small base of high-spending customers who seem to have a very tight community who are 'extremely online' to a degree that WotCs larger customer base generally aren't, alienates customers, it's a different matter. You lose even a few dozen big subscriptions, and it's not a small deal over there.
And it's not like Paizo is raking in the dough by their own testimony. When the controversy about Agents of Edgewatch erupted and there was calls to delay, abandon, or rewrite it, at least one Paizo person basically said that going 6 months without an AP (since there wasn't time to bring another AP forward to replace it) would mean a hit to Paizo's cashflow that would literally kill the company. Mind you, I don't know how one squares that statement with Price's anecdote about Mona flying to New York to buy $3000 suits, but that's another matter...