howandwhy99
Adventurer
My theory? The Gygax's contacted and somehow got through to Wizards about promoting the memorial fund. Someone at Wizards recognized helping out was a good idea. Suggestions were floated around and this release is what they came up with. There was little to no downside. News hit the day before the interview, which was pretty short, was published. Was it planned? Who knows. The promotion became good news for fans and more goodwill along the interwebs. We'll see what the future holds.