tomBitonti
Adventurer
As soon as they figure that out and how to leverage that, the brand will be a true monster, and people will realize that the OGL, and the fights around it, is really of no concern. The rules are useless without a world and characters to express them.
This.
As shown by the release of the basic character building rules in PDF for 5E: The core rules are only marginally important. They are easy to replicate, and arguably can only be protected in form, not in technical content.
From a pure content point of view, the rules are a small part of what is provided: All of the following are important: rules, rules text, images, interesting NPCs; story lines; associated fiction.
External factors matter a lot! All of these are important: What tools are available (rules compendia, monster and encounter builders, NPC databases, image databases). Are they easy to use and do they provide important features (print or print-on-demand; online, but detachable; with and without subscription; well indexed)? Are there supporting products (modules, campaign books, rules additions, miniatures, sound tracks)? Is there community support (prepackaged events for stores; use of social media)?
Plus: Maintaining a channel of products at the correct pace, and with uniform high quality. Having a conversation with the gaming community (as opposed to talking down to it, or simply being insulting).
Plus: Keeping up with technology and social trends! What with the pervasiveness of technology and connectivity, the breadth of what is possible is staggering. If only it can be made real, and as useful as one can imagine, while providing a decent return.
Thx!
TomB