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That's entirely possible, especially insofar as any self-respecting game company has to look to marketing strategies. In recent years, WotC has made an explicit effort to broaden the D&D tent, and it worked. My sense, at least, is that a lot more people feel like they can see themselves and their table friends in the game, and the art has helped there.The more I think about it, I do think there is a gendered component to this discussion, in so far as certain colors or even themes get coded as "masculine" or "feminine" in the west. This isn't about what aesthetics people actually prefer, but more about how we might unconsciously read images in a particular way based on our upbringing and culture. This might also be at play in wotc's thinking, if not in the art direction itself than in the marketing.
And I mean, insofar as the goal is to broaden the tent, I can't see anything....objectionable about that. Right? That's an easy one for the "plus" column.