jmartkdr2
Hero
If you take the original claim as "casting has no impact whatsoever on ticket sales" - then yes, that's silly and incorrect. Dwayne Johnson can still sell a movie by himself, but these days that's the exception.Got it - you are positing that the trend that "movies might flop even with talent" is something new and changing the status quo.
Hint: It's not.
Michael Caine was in the 1987 movie Jaws: Revenge. It stank on ice. When asked about it he has a rather famous quote: " I have never seen it, but by all accounts it is terrible. However, I have seen the house that it built, and it is terrific."
Half of the floor of a Marvel movie - wow, your calibration is so off that you need to do Marvel level numbers to be a successful movie?
Okay, let's take a look at Chaos Walking. What was the advertising budget of Chaos Walking, because I never heard of it. It released MARCH 2021, cinema only. There's this thing called a pandemic that's been reducing cinema attendees, and a theatric-only release before common vaccination is the kiss of death. Critical respons according to wikipedia was "poor execution and conventional, underdeveloped characters." - sounds like it was released at a ti9me people weren't going to theaters, without much advertising, and wasn't well done. If that's one of your poster children to show how star power is dead - well, you cherry picked an example of everything wrong and tried to blame it on one factor.
Franchises is a separate point, and I already talked about the trend towards sequels and reboots - I should have included franchises in there. But those have existed for a long time in tandem with star power.
If you take the original claim as "start power is no longer the main thing driving ticket sales" - then conventional wisdom is that's been the case for 20 years at least, and that the main thing these days is now Franchise branding. Back in the 90's, the main way you got butts in seats was star power. Sometime around 2000, with things like LotR and Harry Potter and Spider-Man, that started shifting, with the full shift in place by 2008 with Iron Man and The Fast and the Furious. This is why Marvel movies make money - people want to go see the latest Marvel movie. They're not going to see the new Simu Liu flick.
It's a shift in priority, but no factor arose form nowhere nor disappeared entirely.
Anywho, I don't think they're paying Chris Pine millions because he'll draw in a ton of people - they're paying because they want a really good actor and the best actors cost a lot of money. The fact that a few people will be a bit more excited because his name's on the poster is a side benefit.