TSR TSR3 Throws In Towel, Rebrands Wonderfilled

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process. In...

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process.

In just a week a much-loved trademark, which was associated with the creation of our entire hobby, and which generally attracted nostalgic affection as recently as a fortnight ago, has been utterly trashed in an astonishing display of self-destructive publicity and incompetence. Two companies (one of which was directly responsible for the damage) have now divested themselves of it, and most major conventions have banned the company behind it, due to the actions and statements of three people: Justin LaNasa, Stephen Dinehart, and Ernie Gygax. "TSR" is no longer a brand which anybody wants to be associated with — not even the company which ‘relaunched’ it two weeks ago, let alone the company they sniped it from. It has been a spectacular masterclass in how not to manage a brand.

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This followed an astonishing day of activity where one of the three TSR3 founders, Stephen Dinehart announced - publicly! - that he had blocked WotC and Hasbro on Twitter. After everybody thought things couldn't get any more ridiculous, they did.

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As TSR2 rebranded to Solarian this week (after TSR3 sniped their name and trademark due to a missed filing), we've now gone from two TSRs to zero TSRs in the space of a few days.

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Most people assume that WotC (or Hasbro) has been in contact with TSR3 regarding its use of copyrighted imagery.

Meanwhile, search teams have been sent out for Michael, the mysterious PR officer announced last week who made two posts and then was never heard from again. In the meantime, somebody has set up a parody Twitter account for him.
 

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David Flor

Darklight Interactive
Which again makes me think they haven't talked to a lawyer because...well, frankly now I'm curious what the penalties are for not filing annual reports and whether any of the assets can be claimed by the state if they don't meet those penalties (like the license to Giantlands).
I can't speak for how it works in Wisconsin, but in Florida your corporation is "administratively dissolved", which means it technically doesn't exist, at least in a legal sense.

But if you continue to receive revenue in the name of a company that doesn't legally exist... well... the IRS isn't going to like that. You also can't have employees, can't technically have a bank account, can't collect sales tax, etc... You're treading on some really thin ice.

And, at least in Florida, it could cost a crapton of money to reinstate because they backdate the yearly fees all the way back to when it was dissolved; I had a company dissolved twenty years ago for similar reasons, and to reinstate it with the same name now will cost me over $4K. So, generally, if a company gets dissolved you let it go and create a new one.

I admit one of my companies is inactive right now, but I don't receive any income through the company name. I only use it in branding, but it has no legal standing, and any income I receive from what I publish is handled through my own personal taxes as an individual.
 


Parmandur

Book-Friend
Hasbro is also a company that was profiting from slave labour at least into the '90s, lest we forget. Stupid of them to tangle with the gorilla in the room, but "fallen" women stuck assembling copies of Mousetrap is no moral foundation on which to build... well, anything.
That's completely irrelevant to whether TSR3 was stealing, which they were blatantly doing. I have a hard time believing that they nuked all of their copyright infringement from orbit out of the goodness of their hearts, or because of their personal business savy.
 
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Saracenus

Always In School Gamer
And for those of you that have mentioned a C&D, I can say that I have in fact once personally received a C&D order from Hasbro on behalf of WotC... and they are absolutely terrifying. It almost made me stop publishing anything ever again.
I had a conversation with a buddy that works at WotC about how they go about defending their IP awhile back and his response was that if someone doesn’t comply promptly with the WotC legal sharks then that will release the legal Megalodons that Hasbro has cloned from ancient DNA. It’s all fun and games until prehistoric predators show up.
 


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