TSR TSR3 Throws In Towel, Rebrands Wonderfilled

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process.

In just a week a much-loved trademark, which was associated with the creation of our entire hobby, and which generally attracted nostalgic affection as recently as a fortnight ago, has been utterly trashed in an astonishing display of self-destructive publicity and incompetence. Two companies (one of which was directly responsible for the damage) have now divested themselves of it, and most major conventions have banned the company behind it, due to the actions and statements of three people: Justin LaNasa, Stephen Dinehart, and Ernie Gygax. "TSR" is no longer a brand which anybody wants to be associated with — not even the company which ‘relaunched’ it two weeks ago, let alone the company they sniped it from. It has been a spectacular masterclass in how not to manage a brand.

Screen Shot 2021-07-07 at 8.31.55 PM.png


This followed an astonishing day of activity where one of the three TSR3 founders, Stephen Dinehart announced - publicly! - that he had blocked WotC and Hasbro on Twitter. After everybody thought things couldn't get any more ridiculous, they did.

02788BD5-D754-4949-8CF4-2975310BDB8D.jpeg

As TSR2 rebranded to Solarian this week (after TSR3 sniped their name and trademark due to a missed filing), we've now gone from two TSRs to zero TSRs in the space of a few days.

Screen Shot 2021-07-07 at 8.36.19 PM.png



Most people assume that WotC (or Hasbro) has been in contact with TSR3 regarding its use of copyrighted imagery.

Meanwhile, search teams have been sent out for Michael, the mysterious PR officer announced last week who made two posts and then was never heard from again. In the meantime, somebody has set up a parody Twitter account for him.
 

log in or register to remove this ad

Russ Morrissey

Russ Morrissey

Shakeshift

Adventurer
When you don't have enough talent to create something successful, you just go for the outright theft of legacy. It doesn't surprise me in the slightest. Dinehart has always been mediocre and lacks serious gaming credentials. This just backs up his playbook. If you can't compete with the actual industry people, you just steal whatever you can and pretend it was your creation all along.

It's not like anybody actually BELIEVES Dinehart when he makes these claims. He's getting nothing but kickback the whole time. You can say you're really the King of France, it's another thing altogether to get people to willingly refer to you as "Your Majesty."
 

log in or register to remove this ad







I've never been overly impressed with Jim Ward. I know that people love early Gamma World and Metamorphosis Alpha, but like one of the other posters mentioned a few weeks ago, he hasn't done anything significantly noteworthy in a long while, and his 3E work was far below acceptable work quality. When you add into that the over-inflated $140 pricetag (including shipping) for Giantlands, it's just hard to hold him in high esteem any longer and it looks more and more like a guy cruising off of his prior accolades looking to gouge his customer base.

Gamma World, frankly, was over forty years ago, let's not keep bringing up something he did as a job forty years ago and trumpet it as mind-blowingly revolutionary gaming experience and subsequently give him an unlimited pass. Now, when Dave Arneson and Gary Gygax aren't around to protect their legacies, we have Jim Ward trying to take co-credit for a game which he was employed for because the other two can't shut him down and deny his weird, unfounded claims in person? That's not cool.

If Dinehart is the one saying it, then Jim Ward should be helping to shut that nonsense down. Out of respect for the gaming industry if for no other reason. That stuff is toxic.
Well you saud it in a slightly nicer way than I did but yes, Ward is living off of past glories. Everything that he's done in the last 30 years is awful. Some of it was beyond awful even.
 

I also remember that the customer service and PR work of FFE was eerily reminiscent of what we are seeing from Wonderfilled at the moment. So I am not surprised.
Lol. Fast Forward Entertainment was THE worst 3e company. They were one of, if not the only, publisher forced to destroy product because they couldn't follow the OGL. They also thought that they had unfettered permission to use th e moniker Drawmij because...reasons?
 




Lord Mhoram

Adventurer
Lol. Fast Forward Entertainment was THE worst 3e company. They were one of, if not the only, publisher forced to destroy product because they couldn't follow the OGL. They also thought that they had unfettered permission to use th e moniker Drawmij because...reasons?
Weren't they the ones who put out a book of magic rings, and the entire thing was sort of an ad to go to their website and actually buy the ring to use as a prop.
 



adamantyr

Adventurer
Fast Forward Entertainment was the first time we realized just because old TSR developers worked on a product didn't make it gold. My brother has a few of their first books, he stopped buying them after that.

As far as Wonderfilled, they did at least release an original product, albeit one that's not so great. Judge's Guild, before the whole realization that they were antisemitic homophobic transphobic jerks, had done nothing but re-release old product reprints. All the talent left long ago, and now even the brand is worthless.
 



jdrakeh

Front Range Warlock
I wonder if they're trying to stretch Ward's co-authoring of the Deities & Demigods into co-creation of D&D.

Yes. Specifically that, but all of his other contributions as well. But by that logic, all prolific contributors would be co-creators of D&D. Which, of course, they are not. There is a difference between contributors and creators.
 

Cadence

Legend
Supporter
Yes. Specifically that, but all of his other contributions as well. But by that logic, all prolific contributors would be co-creators of D&D. Which, of course, they are not. There is a difference between contributors and creators.
"Legendary OD&D and 1e Author!"
"Creator of the first Sci-fi RPG!"

both seem like they would have been pretty good too, right?
 

Visit Our Sponsor

Level Up!

An Advertisement

Advertisement4

Top