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TSR TSR3 Throws In Towel, Rebrands Wonderfilled

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process. In...

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process.

In just a week a much-loved trademark, which was associated with the creation of our entire hobby, and which generally attracted nostalgic affection as recently as a fortnight ago, has been utterly trashed in an astonishing display of self-destructive publicity and incompetence. Two companies (one of which was directly responsible for the damage) have now divested themselves of it, and most major conventions have banned the company behind it, due to the actions and statements of three people: Justin LaNasa, Stephen Dinehart, and Ernie Gygax. "TSR" is no longer a brand which anybody wants to be associated with — not even the company which ‘relaunched’ it two weeks ago, let alone the company they sniped it from. It has been a spectacular masterclass in how not to manage a brand.

Screen Shot 2021-07-07 at 8.31.55 PM.png


This followed an astonishing day of activity where one of the three TSR3 founders, Stephen Dinehart announced - publicly! - that he had blocked WotC and Hasbro on Twitter. After everybody thought things couldn't get any more ridiculous, they did.

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As TSR2 rebranded to Solarian this week (after TSR3 sniped their name and trademark due to a missed filing), we've now gone from two TSRs to zero TSRs in the space of a few days.

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Most people assume that WotC (or Hasbro) has been in contact with TSR3 regarding its use of copyrighted imagery.

Meanwhile, search teams have been sent out for Michael, the mysterious PR officer announced last week who made two posts and then was never heard from again. In the meantime, somebody has set up a parody Twitter account for him.
 

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Umbran

Mod Squad
Staff member
Supporter
Yeah. A C&D is just a threatening letter from your lawyer. Ten-a-penny. I can’t imagine these people not using that publicly. I would! I think some people confuse a C&D with a lawsuit, or something which is legally compelling.

So, what's the likelihood that Hasbro/WotC hit them with something more serious, for which a public response would be a problem? "Keep your mouth shut, or there'll be an actual lawsuit, which will open you up to discovery, and we bet you don't want to be open to discovery..."
 
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Ancalagon

Dusty Dragon
So, what's the likelihood that Hasbro/WotC hit them with something more serious, for which a public response would be a problem? "Keep your mouth shut, or there'll be an actual lawsuit, which will open you up to discovery, and we bet you don't want to be open to discovery..."
that's a "lawyer level" question that many of us wouldn't be able to answer...
 

Abstruse

Legend
So I haven't read the entire thread yet, I just wanted to point out that in addition to the apparent typo in their own name, they list the company as "Wonderfiled, Inc."

Unless they completely restructured the entire company and made new filings with the state and got them approved in record time, they're still an LLC.

They're not legally allowed to call themselves "Inc."

Just a cherry on top of this whole thing.
 


cbwjm

Seb-wejem
I would. TSR had a quarter of a century history and was known of by almost everyone. This is just a storm in a teacup (albeit a hilarious one). It'll be forgotten about in two years by almost everyone - which is time for a 50th anniversary of the founding party (and a dry run for the 50th anniversary of D&D party).
People routinely trawl through people's twitter feeds looking for something they've said that they consider objectionable and bring it up 10 years after the fact. You can guarantee that someone would do the same in a couple of years.
 



Dannyalcatraz

Schmoderator
Staff member
Supporter
So, what's the likelihood that Hasbro/WotC hit them with something more serious, for which a public response would be a problem? "Keep your mouth shut, or there'll be an actual lawsuit, which will open you up to discovery, and we bet you don't want to be open to discovery..."
A C&D letter is unsecuring your pistol in its holster with your hand at the ready. The lawsuit is the real gunfight.*

Anything that would be SO damaging in discovery you can’t respond to it would likely be fatal in a trial.



* Screwing up the metaphor, though, is that discovery is when you give each other ammunition. And possibly even other weapons.
 

People routinely trawl through people's twitter feeds looking for something they've said that they consider objectionable and bring it up 10 years after the fact. You can guarantee that someone would do the same in a couple of years.
Oh, I didn't mean the current group of clowns at TSR3 should do things. But even if it's brought up whoever has the license in 2023 should be able to point out they aren't those guys.
 


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