Ruin Explorer
Legend
I don't think "presence at GenCon" has much to do with anything except the people who make the game. It's obvious from any FLGS that RIFTS isn't selling like it used to (and from the steep decline in production quality of RIFTS books). I'm pretty sure the reason they had a big footprint there is because the owners are still living in the '90s when GenCon was a much bigger deal.Rifts is weird, but at this point is as old as TSR D&D was... it is holding and last time I was at Gen COn had equal foot print too WoD and ONLY D&D was bigger.
Also, when was that? WotC skipped a number of GenCons, I dunno if they even still go at all. From the internet it looks like they've been skipping at least some back to 2008 or maybe even earlier. Looks like maybe the last time they were there was 2015?