TSR TSR3 Throws In Towel, Rebrands Wonderfilled

In the news story that never ends, after reversing its position earlier and admitting that it was NOT the original TSR reincarnated, the new TSR company, embroiled in acrimony for the last two weeks, and having blamed the widespread criticism it has received on Wizards of the Coast, has deleted its own Twitter account and rebranded its website, misspelling it’s own name in the process.

In just a week a much-loved trademark, which was associated with the creation of our entire hobby, and which generally attracted nostalgic affection as recently as a fortnight ago, has been utterly trashed in an astonishing display of self-destructive publicity and incompetence. Two companies (one of which was directly responsible for the damage) have now divested themselves of it, and most major conventions have banned the company behind it, due to the actions and statements of three people: Justin LaNasa, Stephen Dinehart, and Ernie Gygax. "TSR" is no longer a brand which anybody wants to be associated with — not even the company which ‘relaunched’ it two weeks ago, let alone the company they sniped it from. It has been a spectacular masterclass in how not to manage a brand.

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This followed an astonishing day of activity where one of the three TSR3 founders, Stephen Dinehart announced - publicly! - that he had blocked WotC and Hasbro on Twitter. After everybody thought things couldn't get any more ridiculous, they did.


As TSR2 rebranded to Solarian this week (after TSR3 sniped their name and trademark due to a missed filing), we've now gone from two TSRs to zero TSRs in the space of a few days.

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Most people assume that WotC (or Hasbro) has been in contact with TSR3 regarding its use of copyrighted imagery.

Meanwhile, search teams have been sent out for Michael, the mysterious PR officer announced last week who made two posts and then was never heard from again. In the meantime, somebody has set up a parody Twitter account for him.

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That dirty feeling you get when you watch people self-destruct in real time.


In all seriousness, I do feel sorry for some of the folks that got dragged into this. Lanasa can always just go back to his tattoo shop and put all this behind him. But the folks who put in effort to TSR2 and other projects will be left to pick up the pieces of their lives. All of this is drama is likely to taint the Gary memorial and museum, and it's another annoying chapter in the mess that is his estate and family legacy. It's hard to tell what kind of sorry to feel about Ernie and Giantland.


Golden Procrastinator
All of this is drama is likely to taint the Gary memorial and museum, and it's another annoying chapter in the mess that is his estate and family legacy.
The memorial project is being handled by Gail Carpenter Gygax (Gary's widow) and is not related in any way to the museum project. Also, the memorial has been stalled for many years now.

Whizbang Dustyboots

100% that gnome
No joke, wonderfilled.com is available on GoDaddy right now. If the price were lower I would buy it as a joke. What are the odds that the price is why they haven't snapped it up yet?
At that price, I'm guessing Oreo had it for a while. Still, it's so old, I can't even imagine it's useful for spammers, as there can't be a lot of URLs pointing to that domain at this point.

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