TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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But there's so little (or no) separation here. These businesses functionally are just Justin, employing a couple of folks working retail storefront. There's no larger organization with levels of management and diffused decision-making.

It's Justin using his Port City Kava cc point of service to charge transactions from the Dungeon Hobby Shop Museum, which come/came directly from the TSR Hobbies website and are branded with the TSR Hobbies logo. It's the DHSM Facebook page advertising his other totally unrelated business which has no connection to TSR or old school gaming. It's Justin rebranding his books as "OSR Games, LLC" AFTER filing bankruptcy with TSR Hobbies and claiming to have no assets worth anything. All the corporate governance is just Justin behind different LLCs which he mixes the interests of interchangeably, because those businesses are really all just him.

ESPN has their own board of directors, their own legal team, hundreds or thousands of people involved with decision making, and none of the corporate funds involved going into their own pockets except through a paycheck.
I get what you're saying. I just can't find anywhere in legal definitions of comingling that you can't mention any other of your companies, or that mentioning is allowed as long as your company is large enough. Especially since these are LLCs, which offer levels of protection for being so, regardless if it's 1 person or 1000 people running it.
 

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I get what you're saying. I just can't find anywhere in legal definitions of comingling that you can't mention any other of your companies, or that mentioning is allowed as long as your company is large enough. Especially since these are LLCs, which offer levels of protection for being so, regardless if it's 1 person or 1000 people running it.
But I guess the point isn't whether a given instance of advertising an unrelated business represents "comingling" (of assets? interests? I'm not clear what statute you might be referring to), but whether it's an example of how he operates the businesses interchangeably to each other's (well, just his) benefit.
 



But I guess the point isn't whether a given instance of advertising an unrelated business represents "comingling" (of assets? interests? I'm not clear what statute you might be referring to), but whether it's an example of how he operates the businesses interchangeably to each other's (well, just his) benefit.

Brief interlude.

As always, things can change depending on the jurisdiction. What people are discussing here is "piercing the corporate veil."

So, for example, in Washington state you must show that "1) the corporate form was intentionally used to violate or evade a duty, and (2) piercing the veil is necessary and required to prevent unjustified loss to the injured party." Maple Valley Park Place, LLC v. Tax Resource Centers, Inc., No. 78832-9-I (Was. Ct. App. 2020).

In North Carolina, however, the standard is a two-part test. First, you must show that " "the corporation is so operated that it is a mere instrumentality or alter ego of the sole or dominant shareholder and a shield for his activities in violation of the declared public policy or statute of the State." Green v. Freeman, 749 SE 2d 262, 270 (NC 2013). Evidence to "justify piercing the corporate veil includes inadequate capitalization, noncompliance with corporate formalities, lack of a separate corporate identity, excessive fragmentation, siphoning of funds by the dominant shareholder, nonfunctioning officers and directors, and absence of corporate records." Id. Once this has been established, you still have establish that the noncorporate defendant may be held liable for their personal activities as an officer or director (or member for LLCs). To do this, you would have to show control (complete domination), that such control was used to commit the wrong, and that the control caused the wrong complained of. Id.

If you peer closely, you will see that the two rules are actually very similar, although the devil is in the details.

When people are talking about "comingling," what they are saying is that there was a disregard of corporate formalities and the corporate forms are simply instrumentalities (alter egos) of an individual. The most common problem is comingling of assets. However, while it would be de minimis, it is also the case that using businesses interchangeably to promote each other wouldn't help.

The problem with the above hypothetical (ESPN and Little Mermaid) is that they are all part of Disney. Theoretically, all of these are completely separate businesses, with the only commonality that they have a member in common.
 

What people are discussing here is "piercing the corporate veil."

(IANAL)

As an interesting side note, the corporate veil has already been pierced in the case of NuTSR vs WotC. WotC named NuTSR, the DHSM, and Justin Lanasa personally in their counterclaim. Lanasa has not challenged that, and I believe to formal period to contest it has already passed in that case. So, Justin is already in a bit of a spot of trouble to start with, as they can likely go after his personal assets (i.e. real estate) when asking for legal costs.

In theory, the veil could still work in the opposite direction to partially protect Lanasa's businesses if he goes down personally. There are other people who claim to be "owners" of Hardwire Tattoo (although we don't know the formal structure), and we don't know a lot of details about how the vape shops or Museum of the Bizarre are managed. Separating Lanasa's personal finances from those businesses will be really important to ensure they don't end up on the chopping block when/if Lanasa goes down financially.

Also, it's purely speculation on my part, but I believe that the main reason Lanasa wants Ernie Gygax and Jeff Leason to keep saying that they're "partners" in the DHSM is because he thinks WotC will leave the DHSM out of the legal battle to avoid the impression of fighting a Gygax or original TSR employees in court.
 
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You'd think this is all the sort of things his lawyers would have been telling him, at length, that he needed to mind. Is he ignoring them, or did he hire Lionel Hutzes when what he needs are Saul Goodmans?

(Or is it Goodmen?)
 

(IANAL)

As an interesting side note, the corporate veil has already been pierced in the case of NuTSR vs WotC. WotC named NuTSR, the DHSM, and Justin Lanasa personally in their counterclaim. Lanasa has not challenged that, and I believe to formal period to contest it has already passed in that case. So, Justin is already in a bit of a spot of trouble to start with, as they can likely go after his personal assets (i.e. real estate) when asking for legal costs.

In theory, the veil could still work in the opposite direction to partially protect Lanasa's businesses if he goes down personally. There are other people who claim to be "owners" of Hardwire Tattoo (although we don't know the formal structure), and we don't know a lot of details about how the vape shops or Museum of the Bizarre are managed. Separating Lanasa's personal finances from those businesses will be really important to ensure they don't end up on the chopping block when/if Lanasa goes down financially.

Also, it's purely speculation on my part, but I believe that the main reason Lanasa wants Ernie Gygax and Jeff Leason to keep saying that they're "partners" in the DHSM is because he thinks WotC will leave the DHSM out of the legal battle to avoid the impression of fighting a Gygax or original TSR employees in court.

.... I don't think it's proper to go to far into the weeds in analyzing the specific facts of this case, but I will say the following-

1. Naming LaNasa individually in the counterclaim did not pierce the corporate veil. As to why the fact that he was named individually was not contested with a motion to dismiss, that is a question for the attorneys in this action. However, the issue was not waived, and there was no time period that expired.

2. "Reverse piercing" is even more uncommon that piercing (which, despite the love for it here, is something that happens about as often as lighting striking a person).

3. It doesn't matter what someone says about an LLC. What matters is who the members are and their interests. In addition, DHSM, LLC, is already a named counter-defendant.
 



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