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TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver. As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR". The principle...

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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I'm far from an expert on this, but I believe there are many ways a sale could be stopped. The simplest way is that someone could place a lien on the property. My understanding is that it's relatively easy to start the lien process, and the house wouldn't be sold until the issue was resolved. So anyone who believes they are owed money by Lanasa (i.e. anyone who filed as a debtor in the NuTSR bankruptcy) could stop the sale - at least temporarily.

Assuming they care (1. it's a ridiculous price and 2. they'd probably rather have the money than the building) Wizards likely has a few options for freezing that particular asset since it may or may not be relevant to the nature of their countersuit. Putting a lien on it usually comes with the expectation of proving current (not future) debt - also at this time technically LaNasa is separate to TSR LLC in the eyes of the law, so only people he owes personally can go after it.

There's a lot of complications that we as outsiders are simply not in a good position to assess, and I am not familiar enough with the US asset freezing rules to speculate on the likelihood of success of any particular course of action.

That said, it's all rather a moot point - no buyer who's got five million on hand is going to sink into a building where the owner is embroiled in numerous lawsuits - particularly since at the moment the economy isn't doing so great, and thus its not really a bull market in Lake Geneva real estate... add to that Hasbro's stock price slipping and "the history of D&D" isn't the draw it was back when Justin bought the thing.

So y'know... thinking like Chess.
 

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They're probably not going to pay $5M for it, though.
It looks increasingly likely they'll end up owning it without having to negotiate a purchase price at all, to be honest.

Though speaking purely for myself, i honestly don't understand the whole 'pilgrimage' aspect of the Lake Geneva house. I mean sure, it's got some historical significance when it comes to the early days of the hobby, but the greatest D&D memories have always been best made around the table or in one's own head, not in a building somewhere.
 

Mannahnin

Scion of Murgen (He/Him)
It looks increasingly likely they'll end up owning it without having to negotiate a purchase price at all, to be honest.

Though speaking purely for myself, i honestly don't understand the whole 'pilgrimage' aspect of the Lake Geneva house. I mean sure, it's got some historical significance when it comes to the early days of the hobby, but the greatest D&D memories have always been best made around the table or in one's own head, not in a building somewhere.
Tourism like this is, I think, more about the sense of proximity to creation, or to the creator(s) who were very important to you. If one is deeply moved by Walden, say, visiting Walden Pond and seeing the natural beauty of the location and feeling closer to the inspiration for the book can be moving and fulfilling. For me, visiting the Center Street house and the Horticultural Hall* gave a certain feeling of "This is where the magic happened!" Of being close to the origin point, where this hobby which has been so central to my life started. The Williams Street address has less resonance for me, but these things are certainly subjective.

(*There's also a certain joy and charm in walking the couple of blocks between the two, and imagining what it was like for Gary those early Gen Cons. Being able to walk back and forth from his house so easily, dash back in just a couple of minutes if he forgot a rulebook or something, etc. And just walk friends back in the evening after hours, for dinner & gaming talk, and/or to stay over)
 
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And apparently Justin signed the DHSM door, inches away from the likes of Elmore and Easley, because of course he did.

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I wonder if his chuckleheaded plan isn't to sell it per se, but to assert its value as $5M for when WotC wins and comes to collect against him and the Museum - "Oh, you want all those damages and legal fees? Hey, the Museum covers that and then some. Guess I won't have to liquidate the property I actually give a poop about."

Even with his inflated ego, I think it's no small leap that the inflated price is directly related in one way or another to the amount of financial pain the court battle is likely to rain down on him.
 



CleverNickName

Limit Break Dancing (He/They)
And apparently Justin signed the DHSM door, inches away from the likes of Elmore and Easley, because of course he did.

View attachment 329043
My nephew scribbled all over my mom's varnished table with a Sharpie. A Magic Eraser moistened with a little bit of Windex took care of it in a pinch, didn't even scuff the wood. (The varnish needed to be buffed back out a bit, though.)

I imagine it'd work well on graffiti.

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