TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

• 1974. TSR1 creates D&D.
• 1997. TSR1 is bought by WotC (WotC is bought by Hasbro in 1999).
• November 2012. Jayson Elliot registers the TSR2 name as a trademark to launch Gygax Magazine. Luke and Ernie Gygax are involved.
• November 2015. Gail Gygax sues TSR2. Luke and Ernie Gygax are forced to leave. Gygax magazine is forced to close by Gail Gygax. The company continues to sell the Top Secret RPG under the name TSR2.
• October 2020. The Dungeon Hobby Shop Museum claims ownership of various TSR logos and tries to license them to OSR publishers.
• June 19th 2021. TSR3 announces itself with a press release. It claims to be the original TSR1 back again, under the leadership of Ernie Gygax, Gary's son, announcing that "the band is back together". Also involved are Justin LaNasa and Stephen Dinehart. Their flagship product is "GIANTLANDS" by James Ward and Stephen Dinehart.
• June 22nd 2021. TSR3 announces it is rebooting Star Frontiers, a game which WotC owns and is currently selling online. They registered the trademark back in April 2021.
• June 24th 2021. Ernie Gygax does a YouTube interview, and I transcribe it. The interview begins a controversy which rages online and includes digs at newer gamers, WotC, and trans people.
• June 25th 2021. It transpires that TSR2's Jayson Elliot forgot to renew the trademark registration, at which point his former partner Ernie Gygax, along with Justin LaNasa & Stephen Dinehart, swept in and grabbed it before notifying him. They offer to let him use it for a nominal fee.

• Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
• Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.

• June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.

• July 2nd 2021. TSR3's Twitter account claims now to be run by a new Public Relations Officer called Michael.
• July 6th 2021. TSR3's Michael has not been heard of since he announced himself prompting a widespread online search for him.
• July 7th 2021. TSR3 rebrands its website 'Wonderfiled'(sic) as Stephen Dinehart publicly blocks WotC and Hasbro on Twitter and announces he is "breaking up with them" because of politics.

• July 9th 2021. Yet another TSR website appears! This one we call TSR 3.5. TSR3 has split into two -- Wonderfiled (later Wonderfilled), and TSR Hobbies. Stephen Dinehart runs the former, which features the GIANTLANDS project, while Ernie Gygax and Justin LaNasa run the latter.
• July 9th 2021. With the new TSR3.5, the company claims that an unnamed individual was running the Twitter accounts of the company, it's affiliate companies, and the individuals involved with the company, and that all posts on any of those social media accounts should now be considered "invalid".
• July 26th 2021. TSR3.5 announces TSR CON to be held on the July 4th weekend in the Horticultural Hall at Lake Geneva, WI, the name location as Gen Con launched in 1968. TSR announces that "TSR CON will always be here" (it never takes places there).

• September 27th 2021. TSR3's Michael K. Hovermale shows up here on EN World.
• October 14th 2021. Michael Hovermale announces that their Star Frontiers game became available and then sold out before they could announce it. Nobody can find anybody who bought this product.
• October 15th 2021. LaNasa calls EN World a 'very big company' and publicly accuses me of making all this up. I publicly ask TSR's representative, Michael K. Hovermale, three times what I've allegedly made up, but get no reply.
• October 20th 2021. TSR Con is moved from the July 4th weekend to March 24-27, the exact same dates as Gary Con. The venue is moved from the Horticultural Hall to the Dungeon Hobby Shop Museum. A graphic on its website promises that they will not be checking vaccinations or asking people to wear face masks.

• December 6th 2021. A record is found showing that WotC is taking action against TSR3.5 - an administrative procedure to cancel its registration of the trademarks it is using, citing - among other things - fraud.
• December 7th 2021. After a long quiet period, TSR3.5 launches an IndieGogo campaign to "stop Wizards of the Coast". It files for a court declaration of its ownership of the TSR trademarks. The crowdfunding campaign will go to fight the legal battle, with any left over being donated to the Gygax Memorial Fund.
• December 9th 2021. TSR3.5 voluntarily dismisses the suit it filed two days before. The IndieGoGo crowdfunding campaign is still running.

• December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
• December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.

• January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
• January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
• January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
• January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
• March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.

• March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
• March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
• March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
• May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
• May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
• May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).

• July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
• July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.

(screenshot courtesy of the @nohateingaming Twitter account)​

• August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
• September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
• September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
• June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

---

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!

• TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
• TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
• TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
• TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)

 

[Deset Gled]

Generally a organizer hire a caterer, decide the menu with them and set a cost for a set number of guests. There's a cost to hire a caterer, you dont just ''allow'' them to come and sell some food to potential clients!

Here's my best guess. Pure speculation.

Lanasa's plan was to sell food (we know this from advertising). The Horticultural Hall has a commercial grade kitchen. Their website says you can do self-catering for personal events like a wedding. Lanasa planned to use the kitchen to make/prep food himself for the event. This is what he has done for past events at the DHSM; there are photos of NuTSR doing basic grilling like hotdogs and steak, and serving pizza.

However, the Horticultural Hall may have some rules about food. If you want to sell food (instead of just serve it), they probably require that someone has a professional license to do it. Lanasa doesn't have license to prep/sell food. And he probably just realized that his plan to sell pizza and hot dogs isn't allowed under his current contract. So now he's scrambling to find someone who is willing to step in last minute.

 

[Cordwainer Fish]

He's probably going to bring brown M&Ms, too.

 

[Tales and Chronicles]

Here's my best guess. Pure speculation.

Lanasa's plan was to sell food (we know this from advertising). The Horticultural Hall has a commercial grade kitchen. Their website says you can do self-catering for personal events like a wedding. Lanasa planned to use the kitchen to make/prep food himself for the event. This is what he has done for past events at the DHSM; there are photos of NuTSR doing basic grilling like hotdogs and steak, and serving pizza.

However, the Horticultural Hall may have some rules about food. If you want to sell food (instead of just serve it), they probably require that someone has a professional license to do it. Lanasa doesn't have license to prep/sell food. And he probably just realized that his plan to sell pizza and hot dogs isn't allowed under his current contract. So now he's scrambling to find someone who is willing to step in last minute.

ah ok.

I though he was going for something more...grand.

But I guess I should have known hot-dogs and steaks was his maximum when it comes to planning a paid event.

 

[Sacrosanct]

Here are some GaryCon updates (that are tangentially related to NuTSR).

There's a bit of drama about Frank Mentzer again. For anyone who doesn't know, Frank used to be a Guest of Honor at GaryCon. But in February 2019 it was announced that his status was being revoked due to issues with him harassing people in various unpleasant forms. Fast forward to 2023, and Luke Gygax has done an interview with a local news station about GaryCon: 'Dungeons & Dragons' convention honoring game's creator coming to Lake Geneva

In the video, at the 1:54 mark, you can clearly see a photo of Frank Mentzer. It seems Frank has taken offense to this, leading him to post about it on FaceBook:

View attachment 278807

AFAIK, the video from WISN is what he is referring to. In the form typical of those who would rather be upset than actually address an issue, Frank has not given any direct link or specific information. I can find no other marketing for the current GaryCon that uses Frank's image. If you hunt around the GaryCon site, there are a few pics from old cons that you can see Frank in, but that's it.

Considering all that, I think it's safe to say that Frank is being very unreasonable here. It's clear that the image was used by WISN, not GaryCon (obviously, GaryCon doesn't own the images from the D&D movie either). And it's clearly being used because they were pulling images from old GaryCons when Frank happened to be there. That's not false advertising, that's just the way photos work; I don't expect to see James Doohan at Star Trek conventions just because someone uses a picture that includes Scotty.

So, how does this get back to NuTSR? At this point, we should all know that NuTSR's envy of Luke and GaryCon is bottomless, so of course NuTSR is going to repost this info and share it anywhere they're still allowed to spam:

View attachment 278808


Elsewhere on the internet, Ernie has shared that he hopes The Marmoreal Tomb may be available in time for GaryCon:

View attachment 278809

This train wreck of a Kickstarter has been discussed before. I just want to remind everyone that Benoist Poire and Ernie Gygax are both supporters of Dave Johnson and his white supremacist beliefs, and that the Hobby Shop Dungeon game content has been featured at the Dungeon Hobby Shop Museum many times.

HSD being played at the DHSM:

View attachment 278811

B. Poire's take on SFNG:

View attachment 278810

People that supported the Kickstarter had no way of knowing about all this. But please, don't buy this product or support this company now.

You’re being really uncharitable towards Frank, and making assumptions about his credibility and motives that aren’t true. Frank made an earlier post detailing out his specific complaints but took it down later that day because it blew up.

So to say “just like most complainers who don’t want to detail…” is not only inaccurate, it’s not fair.

In a thread dedicated to keeping tabs on someone who throws around baseless accusations and insults (Justin), I’d hope we wouldn’t resort to the same kind of stuff.

 

[DLIMedia]

I dont really understand: 100% profit of what, exactly? The caterer is supposed to sell is food?

My assumption is that they won't charge the caterer anything for their appearance, but with his skill at making word salads who knows really.

In related news, looks like they sold all the vendor booths...

(The last spot is for Mick "Spice Guy" McArt, I assume)

I wonder if the AstroManatee folks know what they're getting into here... They're products are most definitely at the polar end of DHSM's brand.

 

[Deset Gled]

You’re being really uncharitable towards Frank, and making assumptions about his credibility and motives that aren’t true. Frank made an earlier post detailing out his specific complaints but took it down later that day because it blew up.

So to say “just like most complainers who don’t want to detail…” is not only inaccurate, it’s not fair.

In a thread dedicated to keeping tabs on someone who throws around baseless accusations and insults (Justin), I’d hope we wouldn’t resort to the same kind of stuff.

I shared the posts directly from Frank (and DHSM) so people can see for themselves. If you have any evidence showing what I said is inaccurate, such as when Frank names the ad in question, I'd be glad to see it. I always welcome more people documenting things in this thread, even when I'm wrong. But until more information comes out, I'm going to stand by what I said. And I'm pretty confident saying my opinions aren't baseless assumptions.

 

[Sacrosanct]

I shared the posts directly from Frank (and DHSM) so people can see for themselves. If you have any evidence showing what I said is inaccurate, such as when Frank names the ad in question, I'd be glad to see it. I always welcome more people documenting things in this thread, even when I'm wrong. But until more information comes out, I'm going to stand by what I said. And I'm pretty confident saying my opinions aren't baseless assumptions.

They are, because like I said, he made an earlier post where he detailed his complaint specifically. That is, he did the very thing you said he didn’t with a snarky comment. Because he later deleted that post means I can’t show it to you now. But because you didn’t happen to see it doesn’t mean he didn’t make it. I’m telling you he did because I read it. So you’re either calling me a liar, or perhaps you shouldn’t keep making dismissive and snarky comments about people when you don’t have the full story.

 

[LordEntrails]

They are, because like I said, he made an earlier post where he detailed his complaint specifically. That is, he did the very thing you said he didn’t with a snarky comment. Because he later deleted that post means I can’t show it to you now. But because you didn’t happen to see it doesn’t mean he didn’t make it. I’m telling you he did because I read it. So you’re either calling me a liar, or perhaps you shouldn’t keep making dismissive and snarky comments about people when you don’t have the full story.

If someone choses to redact some of the statements they made about a subject but leave some statements, you're criticizing someone for only references the parts they left behind?
You're not being called a liar, DG is simple saying 'this is what X has posted and they did not provide details Y & Z' And you are saying, 'details Y & Z were posted, but have been deleted'.

What do you expect people to assume? For whatever reason Frank has retracted/deleted the details, but has not deleted the initial comments. Seems like Frank doesn't want those details to be part of his current stance or opinion.

 

[Deset Gled]

They are, because like I said, he made an earlier post where he detailed his complaint specifically. That is, he did the very thing you said he didn’t with a snarky comment. Because he later deleted that post means I can’t show it to you now. But because you didn’t happen to see it doesn’t mean he didn’t make it. I’m telling you he did because I read it. So you’re either calling me a liar, or perhaps you shouldn’t keep making dismissive and snarky comments about people when you don’t have the full story.

I'm not calling you a liar, I'm just asking for the full story. You said earlier that he made a post with details and specific complaints. I would be happy to hear if these are different than anything I posted. Screenshots aren't a requirement (although they do make things easier).

 

[Sacrosanct]

If someone choses to redact some of the statements they made about a subject but leave some statements, you're criticizing someone for only references the parts they left behind?
You're not being called a liar, DG is simple saying 'this is what X has posted and they did not provide details Y & Z' And you are saying, 'details Y & Z were posted, but have been deleted'.

What do you expect people to assume? For whatever reason Frank has retracted/deleted the details, but has not deleted the initial comments. Seems like Frank doesn't want those details to be part of his current stance or opinion.

No, I’m criticizing someone making a pejorative assumption about someone else (generally this is a bad idea anyway) with comments like “Just like all complainers, they don’t care about the actual issue”. And when it’s pointed out that’s not what happened, instead of saying “Oh, my bad”, the response is “I haven’t seen it so I stand by my comments”.