TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

65B1E080-EEE9-45DD-AC2C-C55BD9DB6104.jpeg

gencon.jpeg
  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
tsr_tweets.jpg
  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
dineharttweet.png
dinebreakup.jpeg
concon.jpg
fr.jpeg
1639501994946.png
  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
lanasa.jpg
  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
lawsuitwotctsr.png
  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
Screen Shot 2022-01-14 at 10.10.12 AM.png

  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
FYDaZwYXkAsdjW0.jpeg

(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

log in or register to remove this ad

Once this ghoul wearing the skin of TSR is finally put down, Enworld can return to its true purpose! People telling each other their playstyle is wrong!!!
Why wait?

Your TTRPG play must include emotional characterization, accents, different voice acting, complex combat, battlemaps, branded minis, and a 3d Virtual Tabletop or are you even -playing- D&D?!

(This is a joke. This is a sarcastic comment. This is meant to be playful. Please do not take it seriously.)
 

log in or register to remove this ad



Looks like the property is re-listed. Now at the bargain price of $990,000.

1726133788971.png



1726133525479.png


No longer offers collection listing etc, nor offers of finance.

Weirdly they still have "dedication stone's" and memberships for sale on the site.

Wonder what the competition looks like....
1726134604190.png


Not feeling super confident.

Also for the litigation spectators, got my paperwork... judge was so done with the case he didn't bother to fix typos (and I can't blame him given [3] and that this was a half-day hearing we'd had booked in).

1726133840652.png

Sadly I doubt this is legally significant enough for me to get into any journals.
 

Looks like the property is re-listed. Now at the bargain price of $990,000.

View attachment 379636


View attachment 379635

No longer offers collection listing etc, nor offers of finance.

Weirdly they still have "dedication stone's" and memberships for sale on the site.

Wonder what the competition looks like....
View attachment 379638

Not feeling super confident.

Also for the litigation spectators, got my paperwork... judge was so done with the case he didn't bother to fix typos (and I can't blame him given [3] and that this was a half-day hearing we'd had booked in).

View attachment 379637
Sadly I doubt this is legally significant enough for me to get into any journals.
I agree it is likely highly overpriced.
I do wonder what the commercial zoning has for value in the area where the structure is located. Just a curiosity.
 

I agree it is likely highly overpriced.
I do wonder what the commercial zoning has for value in the area where the structure is located. Just a curiosity.
This is 3 times as large and only slightly more in asking price, and is already set up with a commercial lot and building. so yeah, overpriced. Although, it's funny to see his listing with the comparables on the same listing page and see how vastly different his .14 acre is compared to all of those other homes.

 

I do wonder what the commercial zoning has for value in the area where the structure is located. Just a curiosity.
I'd say that whatever value it gained via the zoning, it loses by the building.

The building wasn't really designed with commercial applications in mind, its a house and you can see in the photos etc it creates quite a cramped environment for visitors/customers/etc.

Most of the added value would be all the refurbishment that they did when they took over, so really it has more value as a home than as a commercial lot.
 

The building wasn't really designed with commercial applications in mind, its a house and you can see in the photos etc it creates quite a cramped environment for visitors/customers/etc.
I admit I haven't been there, but in terms of layout and use of floor space it's not a very well designed museum. The Geneva Lake Museum does a better job of it, and at least they know what it means to actually be a museum.
 

I admit I haven't been there, but in terms of layout and use of floor space it's not a very well designed museum. The Geneva Lake Museum does a better job of it, and at least they know what it means to actually be a museum.
That and how many businesses:

1. Will be effective in those kind of environments with limited display room; and
2. Will be satisfied with the location and foot traffic; and
2. Want to spend a cool million or more on getting their shop?

There are businesses that could do fine with it as shop, but they're not the kind who just want to spend that kind of money on a location that's out of the way, has immense importance to a lot of people who will never visit it and is quite limited in its commercial applications.

Nobody is going to want it to set up a mobile phone repair shop, a bespoke jewelry shop, etc.
 


Related Articles

Remove ads

Remove ads

Top