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TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver. As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR". The principle...

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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Just took another look for the parlor, and saw some different pages.

First, there’s 4 locations, each with multiole artists. They claim to have been in business for 20 years.

And it looks like each employee- Justin included- only works at a single location. And you can look at individual artist galleries online.

I didn’t compare galleries, but Lanasa’s looked small to me, and still had that same issue of duplicates that I noted above. Not as many are redundant, but in a smaller gallery, repetitions stick out more.
I'm wondering if he spends much of his time manning the needles, or if he's mostly the business-owner.

...Are they all pictures of breasts?
 


I often see the fever dream floated around by the more retrograde of grognards that Wizards of the Coast is somehow "failing" D&D (despite massive profits and popularity) and will sell it to some "worthy" buyer that will strip out all the modern stuff, taking it back to its "glory days." None of it makes any sense, but that's par for the course with all this. It wouldn't surprise me if LaNasa expected to magically get the rights to AD&D out of this lawsuit and be able to make millions off of it.

That is certainly the possibility that would mean they are highly incompetent. Another possibility is that Lanasa thought that a pie in the sky idea and that the realistic result of initiating the lawsuit was control of the old TSR name and logos* and being able to somehow make money off the clearly-untapped market of reactionary grognards**. It really depends on how delusional they are. Just on the track record of having existing businesses, my take has been that Lanasa is a petty schemer who's had money-making gambits work out in the past before, and decided to go big and ended up played a bad hand. I don't know which is more plausible. What I don't want to do is underestimate people because I think they are awful.
*which I can see a reasonable person thinking possible, even though TM law doesn't actually work that way
**which, if that were the case, you'd think Pundy and some of the other 'big names' in reactionary gamerdom would be, y'know, actually big names.
 


CleverNickName

Limit Break Dancing (He/They)
I often see the fever dream floated around by the more retrograde of grognards that Wizards of the Coast is somehow "failing" D&D (despite massive profits and popularity) and will sell it to some "worthy" buyer that will strip out all the modern stuff, taking it back to its "glory days." None of it makes any sense, but that's par for the course with all this. It wouldn't surprise me if LaNasa expected to magically get the rights to AD&D out of this lawsuit and be able to make millions off of it.
Yikes, that's a scary thought.
With what we've seen so far? Any company he gets control of will be driven into the ground faster than a lawn dart.
 

Sacrosanct

Legend
I'm wondering if he spends much of his time manning the needles, or if he's mostly the business-owner.

...Are they all pictures of breasts?
He owns a few parlors, so he's probably making a pretty good income without doing any actual work himself. He does do tattoo work at his main store, but...I wouldn't use him if I were you.

I admit I'm not a tattooist myself, but I've been a huge fan for decades, hang out at them, have my own tattoos, and have close friends who are (and good ones at that). Based on the photos of his work, I wouldn't trust him with a canvas. He's not horrible overall, but his linework is bad. His saturation with color is not good at all, and he has some issues with shading. But the linework and saturation are by far his weakest points and not good at all.

That all being said, he doesn't need to be good, because he runs enough shops that he doesn't have to do tattoos himself.
 

Stormonu

Legend
I don't know. I haven't been one of the people that have gone in-depth on him. Mostly just that he'd kept the ball rolling up until this point, somehow. I kinda assumed he'd done some petty schemes (I don't want to say cons since I don't know any specifics, but I'm guessing this guy likes get-rich-quick schemes) and kinda had some success on some smaller things here and there before he tried this.

My main point/concern is not to assume that these people are complete idiots because I hate them, they clearly are on the ropes now, and they are doubling down on the awful/idiotic/irrational (this last one being a successful strategy for any number of outrage personality on social media these days, for instance). I don't actually know what he could possibly do as an encore that could be a threat to anything, but I also know my 'side' kinda thought a bunch of people were living jokes not to be taken seriously, and here we are in 2022 with a property conman turned reality tv star as an ex president insurrectionist and people openly taking sides with Nazis not just on 4chan.
Unfortunately, as long as I’ve been on this earth I’ve found that a lot of questionable folks can keep that boulder rolling up the hill for many years. At the same time, I haven’t found one yet who at some point doesn’t lose their grip and that boulder crushes them underfoot. I think Lanasa’s time is soonish, but you just never know. Best bet, just stay clear and observe because that backroll can take out anybody too close as well.
 

Sir Brennen

Legend
He owns a few parlors, so he's probably making a pretty good income without doing any actual work himself. He does do tattoo work at his main store, but...I wouldn't use him if I were you.
So, WotC could get an entire tattoo chain? Just think of the branding opportunities!

But wait, if I get a D&D logo from a WotC tattoo parlor, does that mean they own my arm?
 

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