TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

• 1974. TSR1 creates D&D.
• 1997. TSR1 is bought by WotC (WotC is bought by Hasbro in 1999).
• November 2012. Jayson Elliot registers the TSR2 name as a trademark to launch Gygax Magazine. Luke and Ernie Gygax are involved.
• November 2015. Gail Gygax sues TSR2. Luke and Ernie Gygax are forced to leave. Gygax magazine is forced to close by Gail Gygax. The company continues to sell the Top Secret RPG under the name TSR2.
• October 2020. The Dungeon Hobby Shop Museum claims ownership of various TSR logos and tries to license them to OSR publishers.
• June 19th 2021. TSR3 announces itself with a press release. It claims to be the original TSR1 back again, under the leadership of Ernie Gygax, Gary's son, announcing that "the band is back together". Also involved are Justin LaNasa and Stephen Dinehart. Their flagship product is "GIANTLANDS" by James Ward and Stephen Dinehart.
• June 22nd 2021. TSR3 announces it is rebooting Star Frontiers, a game which WotC owns and is currently selling online. They registered the trademark back in April 2021.
• June 24th 2021. Ernie Gygax does a YouTube interview, and I transcribe it. The interview begins a controversy which rages online and includes digs at newer gamers, WotC, and trans people.
• June 25th 2021. It transpires that TSR2's Jayson Elliot forgot to renew the trademark registration, at which point his former partner Ernie Gygax, along with Justin LaNasa & Stephen Dinehart, swept in and grabbed it before notifying him. They offer to let him use it for a nominal fee.

• Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
• Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.

• June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.

• July 2nd 2021. TSR3's Twitter account claims now to be run by a new Public Relations Officer called Michael.
• July 6th 2021. TSR3's Michael has not been heard of since he announced himself prompting a widespread online search for him.
• July 7th 2021. TSR3 rebrands its website 'Wonderfiled'(sic) as Stephen Dinehart publicly blocks WotC and Hasbro on Twitter and announces he is "breaking up with them" because of politics.

• July 9th 2021. Yet another TSR website appears! This one we call TSR 3.5. TSR3 has split into two -- Wonderfiled (later Wonderfilled), and TSR Hobbies. Stephen Dinehart runs the former, which features the GIANTLANDS project, while Ernie Gygax and Justin LaNasa run the latter.
• July 9th 2021. With the new TSR3.5, the company claims that an unnamed individual was running the Twitter accounts of the company, it's affiliate companies, and the individuals involved with the company, and that all posts on any of those social media accounts should now be considered "invalid".
• July 26th 2021. TSR3.5 announces TSR CON to be held on the July 4th weekend in the Horticultural Hall at Lake Geneva, WI, the name location as Gen Con launched in 1968. TSR announces that "TSR CON will always be here" (it never takes places there).

• September 27th 2021. TSR3's Michael K. Hovermale shows up here on EN World.
• October 14th 2021. Michael Hovermale announces that their Star Frontiers game became available and then sold out before they could announce it. Nobody can find anybody who bought this product.
• October 15th 2021. LaNasa calls EN World a 'very big company' and publicly accuses me of making all this up. I publicly ask TSR's representative, Michael K. Hovermale, three times what I've allegedly made up, but get no reply.
• October 20th 2021. TSR Con is moved from the July 4th weekend to March 24-27, the exact same dates as Gary Con. The venue is moved from the Horticultural Hall to the Dungeon Hobby Shop Museum. A graphic on its website promises that they will not be checking vaccinations or asking people to wear face masks.

• December 6th 2021. A record is found showing that WotC is taking action against TSR3.5 - an administrative procedure to cancel its registration of the trademarks it is using, citing - among other things - fraud.
• December 7th 2021. After a long quiet period, TSR3.5 launches an IndieGogo campaign to "stop Wizards of the Coast". It files for a court declaration of its ownership of the TSR trademarks. The crowdfunding campaign will go to fight the legal battle, with any left over being donated to the Gygax Memorial Fund.
• December 9th 2021. TSR3.5 voluntarily dismisses the suit it filed two days before. The IndieGoGo crowdfunding campaign is still running.

• December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
• December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.

• January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
• January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
• January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
• January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
• March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.

• March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
• March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
• March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
• May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
• May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
• May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).

• July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
• July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.

(screenshot courtesy of the @nohateingaming Twitter account)​

• August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
• September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
• September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
• June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

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Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!

• TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
• TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
• TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
• TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)

 

[Umbran]

But wait, if I get a D&D logo from a WotC tattoo parlor, does that mean they own my arm?

No, just your likeness. You have to pay them every time you post your own picture online.

 

[DLIMedia]

So, WotC could get an entire tattoo chain? Just think of the branding opportunities!

But wait, if I get a D&D logo from a WotC tattoo parlor, does that mean they own my arm?

Given how wild this story has been so far, Hasbro ending up being the owner of a tattoo shop in North Carolina is not all that unexpected.

 

[Dioltach]

There will probably be a surge in psionic and magic tattoos in published adventures then.

 

[Ralif Redhammer]

It is! I imagine he thinks that All True D&D Fans would flock to his banner and then the money would just start rolling in. That AD&D would outsell D&D, for reasons.

Yikes, that's a scary thought.
With what we've seen so far? Any company he gets control of will be driven into the ground faster than a lawn dart.

 

[Jer]

It is! I imagine he thinks that All True D&D Fans would flock to his banner and then the money would just start rolling in. That AD&D would outsell D&D, for reasons.

What's sad about all of these people is that Wizards is actually keeping AD&D in print. 1e and 2e. You can pick up a 1e PHB or a 2e hardcover printed from DriveThru for under $25. DMGs and Monster books likewise.

You can't get 3e or 4e in print from Wizards anymore, but you can get the games that TSR produced. They're good stewards of the game in a lot of ways. You'd think that would count for something (Except that isn't why they're complaining, of course).

 

[darjr]

Given how wild this story has been so far, Hasbro ending up being the owner of a tattoo shop in North Carolina is not all that unexpected.

Called it. Got my red ampersand back tattoo all planned out.

 

[darjr]

Who says parody is dead?

 

[Shakeshift]

I often see the fever dream floated around by the more retrograde of grognards that Wizards of the Coast is somehow "failing" D&D (despite massive profits and popularity) and will sell it to some "worthy" buyer that will strip out all the modern stuff, taking it back to its "glory days." None of it makes any sense, but that's par for the course with all this. It wouldn't surprise me if LaNasa expected to magically get the rights to AD&D out of this lawsuit and be able to make millions off of it.

My guess is that he thinks all of this hinges of Ernie Gygax. Based on what "Grits" has drunkenly posted in the past on social media, he believes that the sale of TSR to Wizards was faulty for some reason, and that because the sale wasn't legitimized or legal for some reason, the rights should 'revert' back to businessman Gary Gygax (or, in this case, his heir, Ernie Gygax Jr.) - That would give Justin Lanasa keys to the kingdom (or at least, put him within spitting distance of it.)

There are many reasons why this wouldn't work (amongst them, the sale of TSR happened in 1994, a decade AFTER Gary Gygax sold off his shares in the company, so Ernie getting anything wouldn't even make any sense.)

Justin however, assumes that he is always the smartest person in any room, in spite of misspelling the word "magic" as "majik" one time to my perpetual delight. He assumes that with a jury he can razzle-dazzle them with his 'brilliance' and make it an easy court win for him and Ernie.

The FUNNY part is that if any of the fates were to align and the court case WERE to be resolved in his favor, the first thing Ernie would do is cast Justin Lanasa aside like so much garbage, wash his hands of him, and then want nothing to do with him ever again. Ernie HAS no real loyalties, and a company worth 1.06 billion would make him throw Lanasa out a 3rd floor window with alarming speed. Ernie would be holding the keys to his father's kingdom, the one that was snookered away from his father and his family by his father's enemies almost forty years ago. Ernie won it all back. He proved to everyone that he wasn't a weird drunken sideshow exhibit. He'd be the oldest son proving to his whole family that HE was the true hero.

Ernie wouldn't give 50% of that controlling power to Justin EVER. The story of the prodigal son winning back his father's kingdom doesn't work with some random dude in the narrative getting 50% of it. Ernie has to do it all by himself for the Hero's Journey to end successfully and for it to end with a Happily Ever After.

Justin would get nothing.

 

[Shakeshift]

Also, in case it needs to be said, Ernie would immediately sell TSR to whomever gave him the most money for it.... and he'd retire as a billionaire. He wouldn't give a care about the TSR company or about the future of D&D. He'd just want the money so he could live in luxury in Lake Geneva like all the other rich people who have gorgeous mansions there.

 

[Sacrosanct]

Also, in case it needs to be said, Ernie would immediately sell TSR to whomever gave him the most money for it.... and he'd retire as a billionaire. He wouldn't give a care about the TSR company or about the future of D&D. He'd just want the money so he could live in luxury in Lake Geneva like all the other rich people who have gorgeous mansions there.

No, he wouldn't. The most important thing to him is the game and his dad's legacy. A legacy he wants to be part of in a significant sense. I've never gotten the impression from him that he's in it for the money. The man literally just wants to run games and have others run games. As long as the bills are paid, everything else is secondary.

He's very susceptible to flattery, however, so when Justin came knocking and fed the poison into his ear and promised him the one thing he wants more than anything else, we are where we are now. Note, I'm not saying Ernie is not responsible for his actions by any means, just that it's more complicated than people realize. As is usually the case.