TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

• 1974. TSR1 creates D&D.
• 1997. TSR1 is bought by WotC (WotC is bought by Hasbro in 1999).
• November 2012. Jayson Elliot registers the TSR2 name as a trademark to launch Gygax Magazine. Luke and Ernie Gygax are involved.
• November 2015. Gail Gygax sues TSR2. Luke and Ernie Gygax are forced to leave. Gygax magazine is forced to close by Gail Gygax. The company continues to sell the Top Secret RPG under the name TSR2.
• October 2020. The Dungeon Hobby Shop Museum claims ownership of various TSR logos and tries to license them to OSR publishers.
• June 19th 2021. TSR3 announces itself with a press release. It claims to be the original TSR1 back again, under the leadership of Ernie Gygax, Gary's son, announcing that "the band is back together". Also involved are Justin LaNasa and Stephen Dinehart. Their flagship product is "GIANTLANDS" by James Ward and Stephen Dinehart.
• June 22nd 2021. TSR3 announces it is rebooting Star Frontiers, a game which WotC owns and is currently selling online. They registered the trademark back in April 2021.
• June 24th 2021. Ernie Gygax does a YouTube interview, and I transcribe it. The interview begins a controversy which rages online and includes digs at newer gamers, WotC, and trans people.
• June 25th 2021. It transpires that TSR2's Jayson Elliot forgot to renew the trademark registration, at which point his former partner Ernie Gygax, along with Justin LaNasa & Stephen Dinehart, swept in and grabbed it before notifying him. They offer to let him use it for a nominal fee.

• Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
• Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.

• June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.

• July 2nd 2021. TSR3's Twitter account claims now to be run by a new Public Relations Officer called Michael.
• July 6th 2021. TSR3's Michael has not been heard of since he announced himself prompting a widespread online search for him.
• July 7th 2021. TSR3 rebrands its website 'Wonderfiled'(sic) as Stephen Dinehart publicly blocks WotC and Hasbro on Twitter and announces he is "breaking up with them" because of politics.

• July 9th 2021. Yet another TSR website appears! This one we call TSR 3.5. TSR3 has split into two -- Wonderfiled (later Wonderfilled), and TSR Hobbies. Stephen Dinehart runs the former, which features the GIANTLANDS project, while Ernie Gygax and Justin LaNasa run the latter.
• July 9th 2021. With the new TSR3.5, the company claims that an unnamed individual was running the Twitter accounts of the company, it's affiliate companies, and the individuals involved with the company, and that all posts on any of those social media accounts should now be considered "invalid".
• July 26th 2021. TSR3.5 announces TSR CON to be held on the July 4th weekend in the Horticultural Hall at Lake Geneva, WI, the name location as Gen Con launched in 1968. TSR announces that "TSR CON will always be here" (it never takes places there).

• September 27th 2021. TSR3's Michael K. Hovermale shows up here on EN World.
• October 14th 2021. Michael Hovermale announces that their Star Frontiers game became available and then sold out before they could announce it. Nobody can find anybody who bought this product.
• October 15th 2021. LaNasa calls EN World a 'very big company' and publicly accuses me of making all this up. I publicly ask TSR's representative, Michael K. Hovermale, three times what I've allegedly made up, but get no reply.
• October 20th 2021. TSR Con is moved from the July 4th weekend to March 24-27, the exact same dates as Gary Con. The venue is moved from the Horticultural Hall to the Dungeon Hobby Shop Museum. A graphic on its website promises that they will not be checking vaccinations or asking people to wear face masks.

• December 6th 2021. A record is found showing that WotC is taking action against TSR3.5 - an administrative procedure to cancel its registration of the trademarks it is using, citing - among other things - fraud.
• December 7th 2021. After a long quiet period, TSR3.5 launches an IndieGogo campaign to "stop Wizards of the Coast". It files for a court declaration of its ownership of the TSR trademarks. The crowdfunding campaign will go to fight the legal battle, with any left over being donated to the Gygax Memorial Fund.
• December 9th 2021. TSR3.5 voluntarily dismisses the suit it filed two days before. The IndieGoGo crowdfunding campaign is still running.

• December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
• December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.

• January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
• January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
• January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
• January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
• March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.

• March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
• March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
• March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
• May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
• May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
• May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).

• July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
• July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.

(screenshot courtesy of the @nohateingaming Twitter account)​

• August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
• September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
• September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
• June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

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Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!

• TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
• TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
• TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
• TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)

 

[darjr]

Ya know I was contemplating ordering those dollar store dice on a lark. Just didn’t want ti give him any if my info. Or give him any money.

I’m so glad I didn’t buy them!

 

[Faolyn]

Now it looks like they're talking about starting up a class-action lawsuit against him for the breach in cyber-security and giving out all of the credit card information of all his customers in a data dump. Who DOES something stupid like that? I think Justin's going to prison!

There are a lot of dumb people out there.

At my last job, a manager (not mine, but we were a small place so everyone knew each other), asked me to help her with a personal project (help her type of a will, since I was practically the only person at that place who could write well) and she just handed me literally all of her information: social security number, current and former street addresses, her parents' names, her children's personal info... And this was a workplace where we had to take HIPAA training every year so it's not like she wasn't aware of the concept of not handing out personal info willy-nilly. She's just very lucky I'm honest.

 

[DLIMedia]

I will add, Port City Kava and Oxygen bar that was closed in December, and he was fined for not paying sales tax on. So he is still operating that LLC bank account.

The company that is taking payments for TSR and the DHSM - "Port City Kava", which is Justin's oxygen bar in Wilmington, NC - has been administratively dissolved since 2020.

How can a company that legally doesn't exist be taking payments? Are they paying their taxes?

 

[Deset Gled]

Is it still closed? Because everywhere I look it shows that it's still operating. Heck, they were looking for new staff in April.

And of course it gets worse... Justin never got a merchant account for TSR LLC, instead piggybacking all the DHSM's store front purchases through his existing oxygen bar business in Wilmington, Port City Kava...

Although I can't confirm it, that seems questionably illegal.

Near as I can tell, Port City Vapor, Kava, and Oxygen Bar is still in business and operates in three locations. It is a business owned solely by Justin Lanasa. He incorporated as an LLC between 2018 and 2020, but I believe that was only for tax purposes (an attempt to get out of the tax issue that has been discussed here before). Outside of that range, he has operated as a privately owned business without LLC protections. Also, of the three locations, two are owned by Lanasa (under the business name), and the third is rented.

As Port City Vapor, NuTSR, and the DHSM are all owned by Lanasa, there is nothing inherently illegal about the DHSM using Port City's credit card processing services for all three. However, it is really stupid. Any intelligent business owner would be operating all three under different LLCs with separate financials to protect all three from litigation. Done properly, this would mean that by suing NuTSR you couldn't get money from Port City, the DHSM, or Lanasa personally. But once Lanasa crossed the streams, he opened up all to the same litigation. Of course, he also screwed up by having some of the trademarks in his name instead of an LLC, and overlapping others (the DHSM trademark is owned by NuTSR).

I was told that the DHSM was now processing credit card orders under a separate account through Square. I'll have to reach out to my contact about that and see what I can find.

 

[Deset Gled]

How can a company that legally doesn't exist be taking payments? Are they paying their taxes?

Ninja'd!

The answer is that the company is considered a private business rather than an LLC.

Also, I just got done watching @Wizard Tower Games last video. Wow, that's a new level of bad business right there.

 

[GraphPaper Architect]

Don of WTG drops some more bombshells... Justin is so outmatched in this fight it's not even funny,

And I got name dropped! Does that get me on the hate list yet?

Everything Don states in this video I corroborate. We have the receipts.

 

[DLIMedia]

Ninja'd!

The answer is that the company is considered a private business rather than an LLC.

Doesn't it still need to be registered and active with the Department of State?

 

[Deset Gled]

Doesn't it still need to be registered and active with the Department of State?

The short answer is, probably not. I don't know the exact details of his company or North Carolina (where I do not live). But in most states if he's operating as a sole proprietorship, he probably doesn't need register. He still needs to pay taxes, but they're filed as an individual, not as a company.

 

[Baron Opal II]

And of course it gets worse... Justin never got a merchant account for TSR LLC, instead piggybacking all the DHSM's store front purchases through his existing oxygen bar business in Wilmington, Port City Kava...

View attachment 260285

Although I can't confirm it, that seems questionably illegal.

Wait, oxygen bar? That's a thing?

 

[Faolyn]

Wait, oxygen bar? That's a thing?

Yes. It's proof you can, in fact, sell air to people.

It's basically a pseudoscience where you breathe scented air and it provides a miraculous treatment for anxiety and headaches, increases your ability to concentrate or perform athletically, and other such stuff. I imagine the first claim has some merit--if all you're doing is sitting and breathing for 30 minutes or so, your stress levels are likely to go down. On the plus side, from what I've read, the oxygen provided by these bars isn't pure enough to cause any actual health problems, unlike with many other pseudoscientific health claims, so it's just a waste of money.