TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

• 1974. TSR1 creates D&D.
• 1997. TSR1 is bought by WotC (WotC is bought by Hasbro in 1999).
• November 2012. Jayson Elliot registers the TSR2 name as a trademark to launch Gygax Magazine. Luke and Ernie Gygax are involved.
• November 2015. Gail Gygax sues TSR2. Luke and Ernie Gygax are forced to leave. Gygax magazine is forced to close by Gail Gygax. The company continues to sell the Top Secret RPG under the name TSR2.
• October 2020. The Dungeon Hobby Shop Museum claims ownership of various TSR logos and tries to license them to OSR publishers.
• June 19th 2021. TSR3 announces itself with a press release. It claims to be the original TSR1 back again, under the leadership of Ernie Gygax, Gary's son, announcing that "the band is back together". Also involved are Justin LaNasa and Stephen Dinehart. Their flagship product is "GIANTLANDS" by James Ward and Stephen Dinehart.
• June 22nd 2021. TSR3 announces it is rebooting Star Frontiers, a game which WotC owns and is currently selling online. They registered the trademark back in April 2021.
• June 24th 2021. Ernie Gygax does a YouTube interview, and I transcribe it. The interview begins a controversy which rages online and includes digs at newer gamers, WotC, and trans people.
• June 25th 2021. It transpires that TSR2's Jayson Elliot forgot to renew the trademark registration, at which point his former partner Ernie Gygax, along with Justin LaNasa & Stephen Dinehart, swept in and grabbed it before notifying him. They offer to let him use it for a nominal fee.

• Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
• Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.

• June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.

• July 2nd 2021. TSR3's Twitter account claims now to be run by a new Public Relations Officer called Michael.
• July 6th 2021. TSR3's Michael has not been heard of since he announced himself prompting a widespread online search for him.
• July 7th 2021. TSR3 rebrands its website 'Wonderfiled'(sic) as Stephen Dinehart publicly blocks WotC and Hasbro on Twitter and announces he is "breaking up with them" because of politics.

• July 9th 2021. Yet another TSR website appears! This one we call TSR 3.5. TSR3 has split into two -- Wonderfiled (later Wonderfilled), and TSR Hobbies. Stephen Dinehart runs the former, which features the GIANTLANDS project, while Ernie Gygax and Justin LaNasa run the latter.
• July 9th 2021. With the new TSR3.5, the company claims that an unnamed individual was running the Twitter accounts of the company, it's affiliate companies, and the individuals involved with the company, and that all posts on any of those social media accounts should now be considered "invalid".
• July 26th 2021. TSR3.5 announces TSR CON to be held on the July 4th weekend in the Horticultural Hall at Lake Geneva, WI, the name location as Gen Con launched in 1968. TSR announces that "TSR CON will always be here" (it never takes places there).

• September 27th 2021. TSR3's Michael K. Hovermale shows up here on EN World.
• October 14th 2021. Michael Hovermale announces that their Star Frontiers game became available and then sold out before they could announce it. Nobody can find anybody who bought this product.
• October 15th 2021. LaNasa calls EN World a 'very big company' and publicly accuses me of making all this up. I publicly ask TSR's representative, Michael K. Hovermale, three times what I've allegedly made up, but get no reply.
• October 20th 2021. TSR Con is moved from the July 4th weekend to March 24-27, the exact same dates as Gary Con. The venue is moved from the Horticultural Hall to the Dungeon Hobby Shop Museum. A graphic on its website promises that they will not be checking vaccinations or asking people to wear face masks.

• December 6th 2021. A record is found showing that WotC is taking action against TSR3.5 - an administrative procedure to cancel its registration of the trademarks it is using, citing - among other things - fraud.
• December 7th 2021. After a long quiet period, TSR3.5 launches an IndieGogo campaign to "stop Wizards of the Coast". It files for a court declaration of its ownership of the TSR trademarks. The crowdfunding campaign will go to fight the legal battle, with any left over being donated to the Gygax Memorial Fund.
• December 9th 2021. TSR3.5 voluntarily dismisses the suit it filed two days before. The IndieGoGo crowdfunding campaign is still running.

• December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
• December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.

• January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
• January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
• January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
• January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
• March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.

• March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
• March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
• March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
• May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
• May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
• May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).

• July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
• July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.

(screenshot courtesy of the @nohateingaming Twitter account)​

• August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
• September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
• September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
• June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

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Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!

• TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
• TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
• TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
• TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)

 

[Faolyn]

I feel like we've been here before...

View attachment 279608

I sincerely hope the people that paid in 2021 finally get their games. It's a really slimy move to sell them in person before fulfilling the pre-orders.

Are we sure those boxes filled with actual product? He'd done mock-ups and presented them as actual product before.

 

[Ralif Redhammer]

TSR Con 2 is apparently under way again. Yet again coincidentally at the same time as Gary Con...

Sigh.

It should be noted that CosmicBookNews is a notoriously unreliable outlet that leans into anti-"woke" commentary and is somewhere below the level of We Got This Covered in terms of credibility (aka exactly who you would expect NuTSR to be quoting).

They're basing their article on Box Office Pro's long-range forecast, which essentially hasn't been updated since the movie's initial forecast was put out weeks ago before any reviews had come in, though CosmicBookNews acts like they have. I'm an entertainment reporter who does box office analysis for the site I work for, and D&D: HAT could certainly open this low but it's also had a lot of marketing and positive buzz since then, so it is likely to open higher than they suggest.

And finally, the headline and article make it it sound like D&D is tracking lower than Shazam: FotG's widely-reported final numbers ($30.1 million) but in addition to the article using tracking numbers that are out of date from a site that is consistently a little off one way or another, the high end of said out-of-date tracking numbers match Shazam's actual weekend gross. It is lower than Shazam's pre-release tracking of $35 million to $40 million. Shazam: FotG disappointed because of poor marketing, its DCEU lame duck status, and a complete lack of critical buzz, both problems D&D: HOT are not really dealing with.

I know none of this is technically NuTSR other than refuting the nonsense story that they shared because their agenda is "something something woke 5E Hasbro darkside," but that as someone who reports on this stuff I couldn't let that lie without some context.

When you see a post and comments with a bunch of CosmicBookNews and BoundingIntoComics links, you know it's going to be a bunch of reactionary poppycock.

Are we sure those boxes filled with actual product? He'd done mock-ups and presented them as actual product before.

It's entirely possible. Doing a quick Google search didn't reveal any obvious source images, though.

 

[Deset Gled]

Also depends a bit on expectations. I've had a few Kickstarters where the sold stuff at cons before finishing distribution, but they also told backers that it might happen during the campaign, so we knew what we were getting into. I don't consider that to be particularly unethical.

To be clear, this was not a Kickstarter. NuTSR sold pre-orders of the game on their website promising delivery by Xmas of 2021. They then pushed back delivery of pre-orders, and sold out their hard copies at their Con in 2022. Now, in 2023, they finally have more copies, and are still selling them in person before fulfilling the pre-orders.

Are we sure those boxes filled with actual product? He'd done mock-ups and presented them as actual product before.

I did find it weird that they showed only the cardboard boxes. It's also possible the boxes are components, and NuTSR still had to assemble things.

 

[DLIMedia]

Apparently, yeah. he's got a ton of boxes.

A couple of other notes on this image:

1) He's going all in on the trophies; at least three of them, including "Best Game Master of Lake Geneva" which is quite the bold statement from these guys.

2) Looks like he solved his catering problem... Hot dogs at 9am!

 

[Umbran]

To be clear, this was not a Kickstarter. NuTSR sold pre-orders of the game on their website promising delivery by Xmas of 2021. They then pushed back delivery of pre-orders, and sold out their hard copies at their Con in 2022. Now, in 2023, they finally have more copies, and are still selling them in person before fulfilling the pre-orders.

That behavior is consistent with having run over budget, or otherwise having spent money, such that they cannot fulfill shipping on those pre-orders.

 

[DLIMedia]

That behavior is consistent with having run over budget, or otherwise having spent money, such that they cannot fulfill shipping on those pre-orders.

It's worth noting that the several boxes pictured are likely from overseas, not domestic, which means he (1) had to order a LOT of them, like at least a thousand, or (2) got a quantity waiver and paid a much higher price per unit for a smaller quantity. Either way, he's taking a heavy loss on this for now.

Also, after WotC is done with him he'll likely lose all product and inventory.

To think he can sell a thousand copies of that game in the near future is quite optimistic of him.

 

[pukunui]

2) Looks like he solved his catering problem... Hot dogs at 9am!

I dunno. That looks more like a danish or something to me.

 

[Steampunkette]

I dunno. That looks more like a danish or something to me.

Eclair. From Kwik Trip. Used to get 'em all the time.

 

[Jeremy Thomas]

Apparently it's pre-sales in China are tepid. Not that it matters to much. I'm waiting and seeing. That's the only recent stuff I've seen.

If it flops I don't think woke has much to do with it.

Honestly, I was surprised it got a release date in China at all. China often does not allow films featuring things like magic, undead and other supernatural elements into the country; the first Suicide Squad famously wasn't allowed entry, in part because of Enchantress. Several other films with supernatural/occult elements have been banned from releasing there including several horror films.

As for the tepid pre-sales there, pretty much everything has had tepid pre-sales in China whether it's Ant-Man 3, Black Panther: Wakanda Forever, Shazam: FOTG, M3GAN, or so on. I don't think that's necessarily an indication of how it will do worldwide.

 

[DLIMedia]

Admittedly we don't have any eye-witness reports... pics from TSR Con II so far are as could be expected; better turn out than I expected, actually. And apparently someone did take home at least some of the awards already, even though there was still one more day to go.

Given the cost of the hall over the three days (prices on the HH website range between $3K and$5K for the three days, depending on whether food is involved), and with a profit of $10 a ticket plus the vendor booths, he'd need over four hundred attendees... so I'm guessing he didn't make his money back.